Santander has an unusual mix: financial headquarters, a short and highly concentrated tourist season, and a Cantabrian food sector selling across Spain. For a creator, that means clients moving at three different speeds.
Who hires here
| Who buys | What they order |
|---|---|
| Financial services and insurance | With budget and formal processes. A regulated category, so it is priced higher. |
| Tourism and hospitality | Peaking in July and August with decisions taken in spring. |
| Cantabrian food | Canned goods, dairy, seafood products with national distribution. |
| Education and the university | Mostly for recruiting students. |
What to know about the season
The local creator's mistake is invoicing only in summer. Tourism decisions are made between February and May, so the work is contracted when the city is empty. If you wait for the crowds, you arrive after the purchase.
The financial advantage
Having banks and insurers nearby is an opportunity almost nobody takes, because you have to learn what can and cannot be said. A creator who can film without promising returns and without giving personalised advice enters a category with few competitors and high rates.
Weather as a real constraint
It rains here, and it rains in season. Always have an indoor plan for every outdoor shoot, and state it in the quote. It is a detail that reassures any client who has lost a shooting day to weather.
How to start
Food first. They are brands with a physical product, a short buying cycle and an appetite for content, and they work as the reference that lets you call the financial clients later.
Keep reading
- Editing UGC on Your Phone in Spain
- How to Negotiate a UGC Deal in Spain
- Getting Comfortable on Camera for UGC in Spain
- Using UGC in Paid Ads in Spain
- The complete UGC guide for Spain
Create your free creator profile →
Frequently asked questions
When is tourism work contracted?
Between February and May, not in summer.
Is the financial sector worth it?
Yes, if you learn the limits of what can be said.
What if it rains?
An indoor plan written into the quote.
Where should I start?
With food, which buys quickly.
