Stuttgart runs on automotive, engineering and the Mittelstand. It is the German market that most rewards creators who can do two things: film a technical product intelligibly and tell a recruitment story.
Who buys in Stuttgart
| Who buys | What they order |
|---|---|
| Automotive and suppliers | Accessories, care products, workshop supplies, electric mobility, plus communication to garages and dealers. |
| Engineering and the Mittelstand | Family firms with solid budgets that discovered social media late and are now catching up. |
| Recruitment | The fastest growing segment: technical companies struggle to hire and are switching to employee videos instead of job ads. |
| Retail and local services | With regular, smaller needs. |
What brands pay
- Simple testimonial, beginner creator: 90 to 150 euros.
- Testimonial, creator with a portfolio: 150 to 270 euros.
- Technical demo: 180 to 350 euros.
- Recruitment video on site: 250 to 450 euros, travel included.
- Three video package: 380 to 720 euros.
The recruitment segment in detail
It is the most interesting niche in this market, and it is almost empty. Technical companies have understood that a job ad is no longer enough and that a video where an employee shows their working day brings applications.
What the job requires: filming on site, working with real people who have no camera experience, and clearing the wording with HR. What it brings: higher rates than product video, repeat orders and clients who rarely switch.
Practical advice: ask in the brief for two or three employees instead of one. People unused to speaking need options, and the client gets more usable material.
What else defines the market
The Mittelstand decides fast, because the owner is at the table, but it does not pay inflated prices. A clear, itemised quote convinces more here than a presentation.
You can compare available profiles among the creators on UGC MATCH.
Keep reading
- How Much to Charge for UGC in Germany
- UGC Creators in Berlin
- UGC Creators in Cologne
- Product Photos or Creator Video in Germany
- The complete UGC guide for Germany
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Frequently asked questions
Do you need technical background?
No, but the willingness to understand the subject before filming.
Why is recruitment worth it?
Because demand is high, almost nobody covers it, and rates sit above product video.
Does the Mittelstand decide quickly?
Yes, often in one conversation. In exchange it expects a quote it can follow.
How much can you earn?
90 to 450 euros per video depending on format and on site effort.
