What a UGC media kit is, what it contains and how a Brazilian creator uses it to land better-paid jobs.
What a UGC media kit really is
Six characteristics distinguishing it from a portfolio.
The portfolio shows what you can do, the media kit says what it costs.
It is designed to circulate inside a company, dealt with above.
It holds on one or two pages, never more.
It contains prices, or at minimum ranges, without which it is useless.
It reads with no sound and no video, because it will sometimes be printed or read on a phone.
And it is updated twice a year, not at every order.
What to include
Eight elements, in the order a buyer looks for them.
Your name, your city and the languages you carry on screen.
The categories you work in, and those you refuse.
Three to five videos, or links to them, with one line describing the brief each answers.
Your priced packages, dealt with below.
Your turnaround times, counted from receipt of the product.
The rights included in the price, and those invoiced extra.
Your ability to invoice, a short but decisive mention for a company.
And a verified contact method, plus a stated response time.
Three things not to include: your audience statistics, which belong to influence and blur the message; photos of you unrelated to the work; and a long personal biography, which nobody reads.
How to present it: document, page or link
Five options, with their real use.
A one-page document, the most universal format, the one that travels best internally.
A dedicated public page, easier to update and always accessible.
A single link in your profile, leading to one of the two above.
A ready-to-copy standard message, with the three essential pieces of information, for fast exchanges.
And a three-line short version, to paste into a conversation when nobody will open a document.
The practical rule: one document and one page saying the same thing, never two versions that diverge.
Setting your packages
Six packages that sell without negotiation.
The single video, with organic rights limited in time.
The batch of three videos shot in one session, with a lower unit price.
The hooks pack: one video and three different openings, meant for advertising.
The monthly subscription, with a fixed number of deliveries and a calendar.
The advertising rights extension, priced separately and by duration.
And making your account available for ad distribution, invoiced by the month and not by the video.
Two pricing principles to respect: the rights always appear on a separate line, and the turnaround sits next to the price. A rate with no turnaround is compared on the number alone, and the lowest wins.
What a single page contains
| Block | What goes in it | Length |
|---|---|---|
| The identity | Name, city, languages, formats delivered | Two lines |
| The samples | Three links, no more | Three lines |
| The terms | Starting rate, lead time, included revisions | Four lines |
| The contact | One channel, only one | One line |
What replaces audience figures
The number of videos delivered, the on-time rate, and the sectors already served. Those three speak of a service, not of a reach.
What changes before each send
The rate, the availability and the sample closest to the recipient. An identical document sent to thirty brands reads like a mass mailing and gets treated as one.
Using your media kit to earn more
Seven concrete uses.
Send it in the first message, without waiting to be asked.
Link it in your profile, so nobody has to write in order to get a price.
Use it as the standard reply to vague requests, which filters out non-serious clients.
Add a line of availability updated every month, which creates a reason to reply to you quickly.
Vary it by category when you work in two very different niches.
Include an example of a complete deliverable, format and naming included, which reassures about your method.
And raise your prices directly in the document after ten delivered orders, without announcing it.
One last marker: a media kit is not there to introduce you, it is there to let somebody recommend you internally without you. Write it for that person you will never meet, and it will work while you shoot.
Sources
- Portal do Empreendedor (MEI), Brazilian government
- Receita Federal, Brazilian tax authority
- Simples Nacional, official portal
Checked on 26 August 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
