A media kit is the one document that makes a brand take you seriously before you ever get on a call. For UGC creators in Brazil, it is the difference between sending random DMs and presenting a clear offer that a marketing manager can forward internally and approve. You do not need a huge following. You need proof that you can produce content that sells a product. This guide walks you through what a UGC media kit is, what to put inside it, how to present it, and how to use it to land better-paid work in reais.

What a UGC media kit actually is

Do not confuse a UGC media kit with an influencer media kit. An influencer sells reach, so their kit is full of follower counts, story views, and engagement rates. A UGC creator sells footage: you produce videos that the brand runs on its own accounts and as paid ads. Your audience size barely matters. What matters is whether your content looks native, converts, and saves the brand a production headache.

So your kit is a sales page for your work, not a screenshot of your analytics. It should answer three questions a Brazilian brand asks in the first ten seconds: what does this person film, is it good, and how do I hire them. Everything you include should push toward one of those answers. If a section does not help the brand say yes faster, cut it.

What to include

Keep the kit tight, ideally three to five pages. Here is the core of what every UGC media kit in Brazil should contain.

  • Bio and positioning: two or three lines saying who you are, where you are based, and the type of UGC you make (short-form ads, unboxings, testimonials, tutorials).
  • Niches: the two or three categories you own, for example beauty, fitness, food, or pet products, so brands instantly see a fit.
  • Sample videos: three to six of your best clips, embedded as links or thumbnails, showing variety in hook, lighting, and format.
  • Past brands and results: logos or names of brands you have worked with, plus any concrete outcome you are allowed to share.
  • Packages and rates: your deliverables and prices in reais, so the brand can budget without a back-and-forth email.
  • Contact and next step: your email or WhatsApp, your Instagram or TikTok handle, and a clear line telling them how to book you.

If you have no past brands yet, replace that section with two or three self-made spec videos for products you love. A brand cares that you can film well, not that someone paid you first.

How to present it: PDF, Canva, or a link

The fastest route for most Brazilian creators is Canva. It has free media kit templates you can adapt to your own colors and fonts in an afternoon. Export it as a PDF so it opens cleanly on any phone or laptop and looks the same for everyone.

The PDF is your attachment for email and formal pitches. But a static PDF cannot play video, so pair it with a link version. A simple page on Notion, Beacons, or a personal site lets you embed clickable video, and you can update your rates or swap a clip without resending a file. A good habit is to keep both: the PDF for reach and record, the link for interaction. Whatever you choose, name the file clearly, for example YourName-UGC-MediaKit.pdf, and keep the whole thing loading in seconds.

Pricing your packages in reais

Structure your offer in tiers so a brand can pick without negotiating from zero. A common shape is a starter package with one short vertical video, a standard package with a video plus a few extra edits or hooks, and a premium package with multiple videos and usage rights bundled in. You set the numbers based on your time, your gear, and the value you create, not on what a stranger online charges.

Always state whether the price includes paid usage rights, because a brand running your video as an ad is buying more than the raw file. Bill through MEI where you can so you issue a nota fiscal, which larger brands in Brazil often require before they release payment. Listing clean prices in reais signals that you are a professional, not a hobbyist, and it filters out brands looking for free work.

Using your media kit to win better-paid work

A media kit only earns money when it moves. Attach it to every pitch, add the link to your Instagram bio, and send it the moment a brand shows interest so you control the conversation before they ask what you charge. Lead with the package that fits their product rather than the cheapest one.

Update it every quarter with your newest and strongest clips, because your first videos will age fast as you improve. When a campaign performs, ask the brand for permission to mention the result and add it. Over time your kit becomes a growing wall of proof that lets you raise your rates with confidence. If you are still deciding whether this path is for you, start by learning how to become a UGC creator, then build the kit that sells your best work.

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Sources

Checked on 26 August 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.