German brands assess your portfolio in a few minutes, and they look at different things than elsewhere: not reach, but craft and reliability.

Three to six videos

More dilutes. Whoever is selecting watches the first thirty seconds of the first video and decides. Best one first.

What should be in it

  1. A testimonial to camera, 30 seconds. The best selling format.
  2. An unboxing or product demo with close-ups.
  3. An explainer format, showing you can make a product understandable. In Germany that is exactly what opens the door to B2B, technical work and recruitment.
  4. Optionally a format without your face, which widens your client base.

Shoot with products you own. Nobody commissioned these videos, and that is standard practice as long as you do not suggest an official collaboration.

What German clients look at first

The audio

The first rejection criterion. Echoey sound costs you the job before anyone judges the content.

The captions

Correctly spelled and centred. Errors in product names read as carelessness.

The structure

A recognisable build beats a pretty effect. Brands buy reliability.

The details

Niche, languages, formats, turnaround. In Germany a profile is read like a quote.

How it evolves

Replace sample videos with real work as you get it, asking the brand at delivery. A portfolio of paid work justifies higher rates, especially in regulated categories where experience counts.

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Frequently asked questions

How many videos?

Three to six. Four excellent ones beat ten mediocre ones.

Does an explainer really count?

In Germany yes, it opens B2B, technical work and recruitment.

Can you show well known brands?

Yes, with products you own and without suggesting a partnership.

Does the profile replace the portfolio?

Yes, if it holds videos, a description and priced packages.