A clearly built package does more in Germany than any negotiation. If the client sees in ten seconds what is included, they ask about the date instead of the discount.
The three tiers
Basic
One video, one hook variant, one revision, organic rights for six months. The tier that gets you tried.
Standard
Three videos, two variants each, two revisions, same rights, lower price per video. This is the tier you want to sell.
Extended
Five or six videos, multiple variants, subtitles, ad rights for a fixed period. For brands testing in advertising.
Why you quote net prices
Your clients are companies. They calculate in net prices because VAT is a pass through item for them. A gross price either looks more expensive than it is or confuses the accounting department. Write the net price with "plus VAT", or, if you use the small business rule, the corresponding note.
The add ons that raise the order value
- Ad rights, by far the most important line.
- Extra hook variants, low effort, high value.
- Subtitles in another language.
- Express delivery, with a stated surcharge.
- Horizontal format alongside vertical.
The mistake that caps your price
Putting everything in the basic tier. If rights and variants are already there, you have nothing left to sell the returning client, and your price stands still forever.
How to write them
In lines, not paragraphs. Quantity, variants, revisions, rights, deadline, price. German buyers compare in a structured way, and a list wins over prose every time.
Keep reading
- How to Build a UGC Portfolio in Germany
- Scripts and Hooks That Work in Germany
- The Mistakes That Cost UGC Creators Money in Germany
- How to Write a UGC Brief That Works in Germany
- The complete UGC guide for Germany
Frequently asked questions
Net or gross prices?
Net, with a clear tax note.
How many tiers?
Three.
Which tier do I sell?
The middle one.
Do rights belong in the basic tier?
No, only in the top tier.
