A readable offer sells better than a low rate. Here an extra expectation applies: the client reads what you write, and expects it to be complete.
Always quote on the same basis, and say which
That is the first source of misunderstanding, and it is settled in one line.
A price quoted without specifying whether it is before or including tax systematically produces a discussion, and sometimes a contested invoice.
So write the basis on every amount, in the offer and in the message that carries it.
And keep the same basis everywhere: mixing the two in one document, line by line, is the surest way to lose a methodical buyer's trust.
The three levels
The structure that gets decided fastest.
The entry level: one video, one format, use limited to the creator's account, one revision.
The central level: several videos from one shoot, two formats, several hooks, advertising rights for a defined duration, two revisions. That is the one that should be chosen.
The top level: a complete day, a wide batch, extended rights, a shorter deadline, availability for a shoot away from home.
Three levels are enough. A fourth does not sell more, it postpones the decision.
The options that raise the basket
Five, all simple to deliver.
Additional formats from the same rushes.
The version in a second language, recorded the same day.
The informal and formal address test, shot in parallel, which here is a genuine performance variable.
The extension of rights, priced in advance.
And accelerated delivery.
The mistake that caps your price
Selling files rather than a result.
An offer listing three videos is compared with every other three-video offer. An offer describing what the batch allows you to test compares with nothing.
The second wording takes no more work: it takes two sentences written differently.
How to write them
Four rules, valid for every level.
One page maximum, readable on a phone.
One price per level, no range. A range forces the buyer to ask, and a question delays.
A deadline expressed in working days, from receipt of the product.
And a validity date for the offer.
What the market expects in a proposal
| Element | Expectation | What worries buyers |
|---|---|---|
| The price | Firm, itemised line by line | A wide range |
| The schedule | Precise dates | A vague estimate |
| The data | An explained processing | Silence on the subject |
What is attached to the offer rather than promised
A comparable sample, the general terms and the model contract. A complete proposal is decided quickly; one that defers things drags for weeks.
What is checked before sending
The sector's mandatory notices, the stated handling of personal data, and the compliance of the claims used, to be confirmed with a lawyer.
The administrative point
Two elements to prepare before the first job.
The invoicing information required by a professional client, which is more detailed than on other markets and blocks payment when missing.
And the question of the regime applicable to your activity, which decides how your prices are presented.
These elements depend on your situation and are checked with an accountant before sending the first offer, not after the first late payment.
Sources
Checked on 4 September 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
