A good UGC script does not look like an advertising script. There is no perfect voiceover and no grand closing line: there is a person talking the way people actually talk, getting to the point before the thumb moves.

The first three seconds decide everything

Do not start with "hi, today I want to show you". That opening lost half the audience before the word "show".

Start straight from the problem, the result or the contradiction:

  • "I bought this because I could not stand my hair like that any more."
  • "Three months using it and this is what happened."
  • "Nobody warns you about this before you buy it."

The structure that sells

Hook, context, proof, close. Fifteen to thirty seconds in total.

Context is a single sentence that positions you: who you are and why the problem matters to you. Proof is what can be seen: the product in use, the before and after, the texture, the result. The close is an action, not a farewell.

Why the Spanish register changes what you write

The audience there detects pretence instantly and punishes excessive enthusiasm. Irony, shared complaint and dry humour work far better than a home shopping tone.

And there is one concrete detail: if you write in neutral Latin American Spanish, the Spanish viewer notices and the video loses credibility. Write with vocabulary and expressions from Spain, and read it aloud before filming. If it sounds like a brochure, rewrite it.

Write three hooks, not one

This is the difference between a creator and an ad supplier. For the same product, deliver three different openings: one emotional, one rational, one provocative.

The brand tests them in paid media and keeps the one that performs. Delivering three hooks justifies a higher price and gets you called back.

What to cut from the script

Empty adjectives: incredible, spectacular, unique. Long sentences. Technical facts nobody asked for. And any promise you cannot back up, which can also land the brand in legal trouble.

Subtitles are part of the script

A huge share of the audience watches without sound. Write with an eye on how those words will look on screen: short sentences, one idea per line.

How to practise

Take three ads that stopped your scroll this week and transcribe their first five seconds. Within a month you will have your own hook bank, worth more than any template.

Where to go next

The script is half the job, and the half that is learned fastest. Our guide on how to become a UGC creator covers the rest.

Sources

Checked on 26 August 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.