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Foot Locker

Sneakers and sportswear for men, women and kids, from big footwear names

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FashionMarket: United StatesInstagramfootlocker.com

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About Foot Locker

Foot Locker is a US retailer of sneakers, footwear and apparel for men, women and kids. Its site brings together styles from Jordan, Nike, adidas, New Balance and other labels, and highlights deals and exclusive releases. That mix of brands in one place suits lineup, comparison and outfit content.

What UGC content works for a brand like Foot Locker

AngleWhat the video shows
Shelf of sneakersA creator lines up pairs from several labels on one shelf and talks through which ones get worn most.
Outfit around one pairOne pair of shoes is the starting point, and the video builds an everyday outfit around it.
Family try-onAdults and kids try on their own pairs from the same store and react as the laces go on.

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