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Scandi Gum

Premium chewing gum made with nano-hydroxyapatite

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FoodMarket: Portugal, United KingdomInstagramTikTokscandigum.com

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About Scandi Gum

Scandi Gum is a premium chewing gum made with nano-hydroxyapatite, which the brand describes as the same mineral teeth are made of. On its site, the brand talks about whiter teeth and fresh breath. The data does not list individual products, so ideas here are about the gum as a daily habit.

What UGC content works for a brand like Scandi Gum

AngleWhat the video shows
After-meal habitThe creator pops a piece of gum after lunch and shows it as a quick daily ritual.
Pack and flavour close-upA close look at the packaging, a piece of gum in hand and the first chew, filmed in good light.
Bag essentialsThe creator empties a handbag and shows the gum among the small things carried every day.

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