bernarda urtiaga

Hi, I'm bernarda urtiaga, from Tandil, and I make UGC content for whatever businesses ask me for: clothing stores, restaurants, beauty brands, a bit of everything. I don't box myself into one sector because I like the variety, and every request makes me look at the product from a different place.

If I had to rank my topics, my favourites are skincare, fashion and home. With skincare I like to show the texture, the step-by-step and how it turns out. With fashion, how a garment falls and what it is worn with. With home, how one object changes a corner of the house. But if a restaurant or a neighbourhood shop needs a video, I'm also keen to understand what it offers and tell it simply.

What someone like me can bring to a brand is closeness. A small or mid-sized business often has something very valuable that is hard to show: the way it treats people. I film in Spanish, in everyday language, so the video sounds like a recommendation and not like an announcement. I publish on Instagram and TikTok, so I design the content to work there, on a small screen and within a few seconds. I like it to show that a real person is looking at something for the first time: I react to what I see, mention what catches my eye and never read out a prepared text. That spontaneous tone usually lends credibility to a video for a shop or a venue.

My specific format is the unboxing video: I open the product in front of the camera, show what arrives, how it is presented and my first impression, delivered in 5 days. It is a direct format that works just as well for a beauty product as for a garment or a decorative object, and it lets you see what the customer will get when they buy.

I'm interested in working with brands that benefit from a video made to fit their product and their audience. Tell me what you sell, to whom and what you want to be seen, and I'll take care of the rest. If something is unclear, I check before filming. If you have a shop, a venue or a brand that wants to show itself naturally, write to me and we'll talk.