Cassiana Souza

I'm Cassiana Souza, a content creator specialized in beauty and skincare, based in Araraquara, in the state of São Paulo, Brazil. What I like most is taking the time to explain a product properly: what it is, how it feels, how it is applied and what a person can realistically expect from it. My style is calm and informative, closer to a helpful friend than to a presenter reading a script.

The heart of my work is skincare, with beauty around it. I make detailed reviews, usage demonstrations and practical tips for everyday life. A review from me walks through the texture, the steps of use and the moment of the day where the product fits, so the viewer understands it before buying. A demonstration shows the real gesture, because many questions about skin products are answered simply by watching how they are used. I record in Portuguese, for a Brazilian audience.

For a brand, the value is content that adds something to the person watching instead of repeating a slogan. I am committed to authentic, good quality content, and I would rather say clearly what a product does than exaggerate it. That kind of honesty tends to be useful to the viewer and it respects your product too. I am open to partnerships with brands that share these values, so if you care about clear communication about skin care, we will probably work well together.

On platforms, I am present on Instagram, TikTok and YouTube, and I also have a website linked to my profile. That gives your content more than one place to live, from short vertical videos to longer, more explanatory formats. I offer two packages: one UGC video delivered in 5 days, or three UGC videos delivered in 7 days. The three video option is a good fit when you want to show the same product from different angles, for example one video on the first impression, another on the routine and another on a practical tip.

To collaborate, send me the brief with the product, the points you want covered and anything you prefer I avoid. I will read it with care, tell you if something needs clarifying and then record. I deliver within the time of the package and I am happy to talk along the way, because good communication saves everyone time. If beauty and skincare are your field and you want clear, honest content from Araraquara, write to me and tell me about your product.