Débora

I'm Débora, and I create UGC content in Três Passos, Brazil. My goal is to turn everyday moments into clear, honest content that feels true. I think the best advertising is the kind that does not feel like advertising: a simple look, a direct sentence, a product that shows up in the middle of an ordinary scene and makes sense there. That is how I build each video, thinking about the person on the other side of the screen and what they would want to hear from someone they trust.

I work with three topics: travel, lifestyle and skincare. They overlap more than it seems. Anyone who travels carries a routine in their suitcase, and lifestyle is exactly what goes along with a person anywhere. Skincare fits into the same flow, as a small repeated gesture that changes how the day starts and ends. I film in Portuguese and speak from Três Passos, a place outside the big capitals, which gives me a close, down-to-earth view.

For a brand, working with me means receiving natural content that connects with people because it does not try to look bigger than it is. I concentrate on framing the product well, speaking directly and keeping the story simple: what it is, what it is for, where it fits into someone's day. For travel, lifestyle and skincare brands, that balance between clarity and closeness is often what weighs most when it comes to convincing.

I publish on Instagram and TikTok, both in vertical format, and I adapt the rhythm to each network: on TikTok a quick entrance and livelier cuts, on Instagram a little more room to breathe and more visual care. The number of videos, the format and the deadlines are set together with the brand, project by project.

I'm open to collaborations with brands looking for natural videos that connect with people. My process is direct: we talk through the brief, agree on what has to appear and what should stay out, I film and send the material, and we stay in touch for any agreed adjustments. I like clear communication from start to finish, because it avoids rework and leaves the brand calm about what it will receive.