Giovanna mascena

I'm Giovanna Mascena, a UGC creator based in Itaberaba, Brazil. My work revolves around three subjects that meet in almost everyone's daily life: skincare, fashion and home. I share all of it on Instagram, in Portuguese, in a close and friendly tone, without trying to sound like a television commercial. The idea is that viewers feel they are watching a real person show something that has actually found its way into an everyday routine.

In skincare, I like to show the steps calmly: how a product is applied, how it feels on the skin, and at what point in the day it makes sense. In fashion, the focus is how a piece fits, goes with the rest of a wardrobe and works in ordinary situations, not poses that feel far from real life. At home, I watch for objects and small fixes that make a routine easier or a space more pleasant. The three topics share something: people tend to buy these things after seeing someone use them, and that is exactly where creator content makes a difference.

For a brand, what I deliver is an honest eye and a natural presentation. Because I am based in Itaberaba and film in Portuguese, I speak to a Brazilian audience with the expressions and rhythm of someone who lives here. I do not promise reach numbers or guaranteed results, because no serious creator can guarantee them. I do promise care about what I show, clarity in what I say, and respect for the product and for the brand's image. If something does not suit my style, I will say so before we start rather than after.

On format, my channel is Instagram, and I can adapt the content to what you need: a short demonstration video, a sequence designed for Reels, a calmer presentation of a product. I have no fixed packages published, so we agree on quantity, length and deadline according to your campaign. I only ask for a clear brief, and in return I answer questions quickly, show the result and adjust what is needed after you have watched it.

If your brand works in skin care, fashion or items for the home and wants a simple, trustworthy voice, let's talk. Let's create something real together.