Giovanna Silva

I'm Giovanna Silva, a UGC creator from Ferraz de Vasconcelos, in the state of São Paulo, Brazil. Creativity, communication and trends are what excite me about this work. I am drawn to the way an idea travels from one person to another, and I see UGC as the most natural place for that to happen between a brand and the people it wants to reach.

My approach is to start from real experiences and shape them into content that is authentic, creative and engaging. I do not invent a character to sell a product; I start from the product and the experience of using it, notice what is worth telling, and find a lively way to say it. The goal is to connect brands and people in a natural way, with no distance between the two.

I create in Portuguese, and my niches are skincare, beauty and food. Skincare and beauty reward patience and detail: textures, routines, small differences you can see on camera. Food is a different kind of pleasure, built on taste, presentation and the little ritual of trying something for the first time. Together they let me work comfortably with products people use on themselves or enjoy at the table.

For a brand, the value is content that feels like it belongs on a timeline, not like an interruption of it. Keeping an eye on trends helps the videos feel current, while the foundation of real experience keeps them credible. Viewers should end the video with a clear sense of what you sell and why someone would like it.

I publish on Instagram and TikTok, and I offer a set of 3 UGC videos delivered in 7 days. Three videos let you test different openings or different aspects of the product, such as the texture in one and the daily use in another, and see which one your audience prefers.

To collaborate, share your brief with the product, your message and anything to avoid. I will confirm what I need, film, and deliver within the 7 days. If you would like a change so the videos match your brief better, tell me and we work on it together. I like friendly, clear communication, because it makes the creative part easier.

If you have a skincare, beauty or food product and you want it presented through a real experience, let's talk.