Hane

I'm Hane, and I create UGC content in Parauapebas, Brazil. When someone asks what my videos are like, I say they are uncomplicated: a product, a real person and the use happening the way it does in a routine. I avoid heavy editing tricks and over-rehearsed scenes, because I believe audiences quickly spot anything staged, and that naturalness is what keeps attention until the end of a video.

The topics I work with are travel, beauty and lifestyle. Travel interests me as a starting point for talking about practical things: what fits in the toiletry bag, what makes life easier away from home, what actually gets used when the day is rushed. In beauty, I like to explain a product calmly, showing how it is applied and what to expect from it. Lifestyle stitches it all together, bringing in the small habits that belong to any week. I film in Portuguese from Parauapebas, and I keep my language plain so the message reaches everyone.

A brand that chooses to work with me gets content that speaks to the audience as an equal. Instead of talking from above, I present the product as someone who really uses it and say what I noticed. That helps beauty and travel brands that need credibility without losing clarity in the message. I deliver videos with the product well framed, speech that is easy to follow and a pace that respects the viewer's time.

I share my work on Instagram and TikTok. Both call for vertical videos but with different rhythms, and I adjust the opening, the length and the ending to the network the brand picks. If a brand wants the same product shown for both, I can think about two versions of the idea instead of simply cutting one video in two. The number of videos, the format and the delivery date are agreed case by case, depending on the project.

I'm available to work with brands that want authentic content for their audience. I like to start from the brief, understanding the goal, who they want to reach and what must not be said. Then I suggest an approach, film, send the result and talk through adjustments. Open communication and delivery on the agreed date are part of what I consider good work with a brand.