Ivana

I'm Ivana, a UGC creator from Buenos Aires, Argentina. I show my outfits, and that is where everything I do begins: a look put together for the day, filmed in a simple way so you can see the pieces, the combinations and how it all moves. From there, my content extends to skincare and beauty, the two subjects that sit right next to getting dressed, because what you wear and how you take care of yourself are usually part of the same morning.

I film in Spanish and share my work on Instagram. In my skincare and beauty videos, I talk about what I use, how it feels and how it fits next to the rest of the routine, always in a natural, honest way. I prefer to keep it close to the real thing: a product on the sink, a mirror, daylight, a normal voice. Fashion videos follow the same principle. Instead of showing a perfect pose, I show how the outfit works when I walk, sit or reach for something, which is where a garment proves whether it is comfortable.

Buenos Aires is part of how I see things. It gives me a Spanish-speaking audience with a very particular way of talking, and I write and speak like someone from there rather than in a neutral, textbook tone. For brands that want to reach Argentine viewers, or Spanish-speaking audiences who respond to a natural voice, that closeness helps the product feel like a recommendation from a real person and not a commercial.

I focus on authentic, natural content that feels real to viewers, and I am open to collaborating with brands that value this approach. When we start, it helps me to know the product, the audience, the message you want to get across and what should be avoided. A reference is also welcome if you already have a style in mind. I like building a look around a single piece, for example one jacket worn three ways, because it shows how versatile a garment really is and gives viewers ideas they can use right away.

Then I film, send the video for your review and adjust small details if something is not what you imagined. I keep communication clear and friendly, I confirm deadlines and I tell you early if I need something more. Let's make something real together.