Jaque Serafim

I'm Jaqueline Serafim, known as Jaque, a UGC creator from Guarulhos, Brazil. I am 31 years old and my main home is TikTok, where I have built a community of 14.8 thousand followers. There I show life as it is: everyday experiences, beauty tips, self-care, my routine as a mother and real moments of my life. My content revolves around three themes, lifestyle, beauty and motherhood, and that mix is where the conversation begins with people who look after themselves and their family at the same time.

Within beauty, skincare holds an important place in what I do. I like to show a product inside a real routine, in the bathroom, in the morning rush or at the end of the day, rather than in a scene staged to look perfect. When I talk about self-care, I want viewers to feel that even in a full routine it is possible to set aside a few minutes for themselves. That naturalness is the base of everything I post. I also pay attention to the small details around the product, like its smell or how it feels on the skin, because those are details people tend to wonder about.

I aim to create authentic, creative and engaging content, connecting with my audience in a natural way. For a brand, that means bringing the product closer to the consumer through real experiences and recommendations, told by someone who is in the same daily life as the viewer. Instead of a ready-made speech, the viewer sees the product in use, hears a sincere opinion and understands where in life it fits. For brands linked to beauty, personal care, home or family routine, that kind of closeness often weighs more than any advert.

I post on TikTok and Instagram and offer one UGC video delivered in 5 days. I am open to partnerships and collaborations with brands that identify with my content and with the interests of my audience. I like to start with a clear brief, understand the product, the audience and what the brand wants to highlight, clear up questions before filming and keep the conversation open until delivery. If your brand fits this world of beauty, lifestyle and motherhood, it will be a pleasure to talk about how to tell that story together.