Joelma

I'm Joelma, and I create UGC content in Juazeiro do Norte, Brazil. I film in Portuguese about skincare, lifestyle and fitness, and you can find me on Instagram and TikTok. I make natural videos that stay close to daily life and help brands show their products as they are really used.

The three topics I cover have something in common: they are all about routine. Skincare is a habit that repeats morning and night. Fitness is built from workouts, water bottles, snacks and recovery. Lifestyle is the rest of the day, the small things people reach for without thinking. Because I work inside these routines, a product in my videos is never a sudden interruption. It enters the scene where it would normally belong, and viewers can picture it in their own day.

For a brand, this gives you content that looks and sounds like a person talking to a friend. I do not read a script at the camera in a stiff way. I describe what the product is, what I notice when I use it and what kind of person might enjoy it. Based in Juazeiro do Norte and speaking Portuguese, I reach Brazilian audiences in a language and tone they recognise, including people who are far from the big-city creators they see most often.

I publish on Instagram and TikTok, so I plan for vertical video with a quick, clear start. Depending on the brief, that can be a short demonstration, a day-in-the-routine clip, a workout moment with a product in it or a spoken review. I am happy to adjust length, framing and pace to match where you want to use the video.

On the practical side, I work best from a clear briefing: what the product is, who it is for, what you want viewers to remember and anything that must stay out of the picture. I ask questions when something is unclear, keep the conversation open while I film, and deliver material that is ready to use. If something needs tweaking, I will talk it through with you. I am available for partnerships with brands looking for authentic content. Because routines repeat, a product that earns a place in one will show up again and again, so I like to show it in a way that still looks honest on the tenth viewing. That means no forced excitement and no promises the product cannot keep, only a calm description of what it does and the context in which it makes sense.