Jorabbia

Hi, my name is Johanna and I create content for social media from San Nicolás de los Arroyos, Argentina. I am passionate about visual communication, and perhaps that is why my eye is part teacher, part artist: I am an art teacher, I have training in photography technique and in ceramics, and I am currently doing my master's in art. All of that seeps into how I frame a shot, how I look after the light and how I decide what deserves to appear on screen.

My topics are skincare, beauty and lifestyle. I like to show a real routine, a product tested calmly and the small gestures of the day that surround anything I use. My daily tasks are part of the content, because I believe that everyday life, looked at properly, has its own aesthetic. I film in Spanish and Portuguese, so I can speak to Spanish-speaking audiences as well as to people who follow me from Brazil.

In my free time I am on social media chatting with people from all over, many of them strangers who in time I end up thinking of as friends. I love showing them what I am up to and feeling the company of others. That closeness is what a brand gets when working with me: someone who talks to their community the way they talk to their friends, without a rigid script and with genuine curiosity about how people respond.

I post on Instagram, TikTok and YouTube. My current offer is a product reel in test format, with 2 videos delivered in 7 days: a concrete way to try your product in front of the camera and see how it feels in short-form before thinking about something bigger. I take care of image, sound and the clarity of the message so the result looks considered without feeling like an ad.

My goal is to grow as a creator, both aesthetically and in how I communicate, and I see a great opportunity in working with the brands that choose me. I commit to listening to your brief, asking about anything that is unclear and keeping you informed until delivery. If you are looking for a warm voice and a careful visual eye, tell me what you have in mind.