Karine B

I'm Karine B, a UGC creator based in Val-des-Sources, Canada. I film in French, and everything I make rests on one idea: content has to sound true. When someone watches one of my videos, I want them to feel that a real person is talking about a product they have actually looked at closely, not sitting through an over-polished advertisement. That simple expectation guides how I frame a shot, how I speak and what I choose to leave out.

My main subjects are skincare, fitness and fashion. These are areas where trust matters a great deal, because nobody believes in a cream, a workout piece or a garment until they see how it fits into an ordinary day. I like sharing these topics in a natural, honest way, showing the product as it is, with simple gestures and plain words. With skincare I talk about routine, texture and how a product feels to use. With fitness I look for movement and energy that feel within reach. With fashion I focus on how pieces look and wear in real situations.

For a brand, what I bring is a credible human voice instead of a shop-window speech. Authentic content earns more trust from an audience that quickly spots anything over-staged, and that trust is what makes a video worth watching to the end. I am especially interested in working with brands that share this approach, the ones that would rather publish an honest video than a perfect one. Filming in French also makes me a natural fit for brands that want to reach French-speaking audiences, in Canada and beyond.

I share my work on Instagram, TikTok and Snapchat, so I think of my videos as short, phone-first pieces made for the way people scroll on those apps. I have not set fixed packages on my profile, which means the simplest way to start is to tell me what you need. We then work out together what is realistic in terms of the number of videos, the formats and the timing, and I confirm everything clearly before I begin.

When we collaborate, I like to start from a clear brief: the product, the message to get across, what must be shown and what should be avoided. I ask my questions early rather than halfway through, I stay reachable while I create, and I deliver what we agreed on. If an adjustment is needed, we simply talk it through and fix it together, without friction. Let's create something real together.