Luana Vieira

I'm Luana Vieira and I create UGC content in São Leopoldo, Brazil. My three subjects are skincare, beauty and home, and I publish on Instagram, filming in Portuguese. I like to think about where a product actually lives once it has been bought: on a bathroom shelf, in a makeup bag, on a kitchen counter, in the corner of a living room. That is the place I try to film in.

Skincare is the subject I spend the most time on. I pay attention to how a product feels, how it spreads, what the packaging is like to use every day and how it fits among the other things in a routine. Beauty follows the same logic with a focus on application and finish, shown at a calm pace so the viewer can follow each step. Home content is the third piece, and it works well next to the other two because they share the same everyday setting. A cleaning product, a candle, a storage box or a small decorative item all look more convincing in a room that really looks lived in.

My aim is natural videos that are easy to watch. I avoid fast cuts that make the product hard to see, and I avoid speeches that sound memorised. I would rather speak in plain Portuguese, show the object clearly and let the situation explain why it is useful. That gives a brand footage that does not feel like it came from an advertising agency, which is often what makes it believable to the people scrolling past.

Instagram is the platform I use, so I think in terms of the first seconds of a video, the way a caption and a clip work together and how a product can stay visible without being forced into every frame. I do not list fixed packages on my profile, so the number of videos and the schedule can be discussed according to what you want to launch or promote, and whether the brand is in skincare, beauty or home.

Brands looking for honest content are welcome to get in touch. Send me a short description of the product and the people you want to reach, and I will read it carefully, ask what is missing and keep you informed while the video is being made.