Maria Eduarda

I'm Maria Eduarda, a UGC creator, micro-influencer and digital marketing strategist from Queimados, Brazil. I work at the point where visual aesthetics, strategic communication and authenticity meet, and my aim is to help brands build real connections with their audiences through content that engages and converts. I see a video as both a good-looking piece of media and a message with a job to do.

My focus is on beauty, fashion, cosmetics and lifestyle, and my profile also covers skincare and travel. I specialise in short videos for Reels and TikTok, a format where the first seconds matter and every shot has to earn its place. My proposal is to turn the experience of using a product into an attractive visual narrative, through sincere reviews, unboxings, fitting-room videos and routines in which the product is woven in naturally instead of being dropped on screen.

What makes my profile a little different is the strategic side. Beyond creating content, I mentor and guide a network of creators, applying digital strategies aimed at building authority, brand presence and tangible results in influencer marketing campaigns. That background shapes how I read a brief. I think about who the video is for, what it should make them feel and do, and how it fits into a wider campaign, rather than treating each clip as an isolated piece. For a brand, this means a creator who can talk about objectives and not only about visuals.

I publish on Instagram, in Portuguese, and I offer a package of 3 UGC videos delivered in 7 days. Having three videos lets us test different angles of the same product, for example one honest review, one unboxing and one routine, so you can see which approach resonates best with your audience and which one deserves more investment later.

Collaboration starts with a brief covering your product, your target audience and your goals, and I will ask questions to make sure the strategy and the creative work in the same direction. I keep clear communication throughout, share the content on the agreed delivery date and welcome feedback to refine the result. If you want content that is visually careful, strategically thought out and honest, let's talk about your campaign.