MONIQUE

I'm MONIQUE, a UGC creator based in Canela, RS, Brazil. If I had to describe my videos in one line, I would say: simple and genuine. I like it when a product is shown the way people really use it, on an ordinary day, in an ordinary spot, with no staged perfection around it. That idea guides everything I film, from the first frame to the last.

Three areas take up most of my content: fashion, beauty and home. They share something I enjoy, which is that they all live inside daily habits. A piece of clothing gets picked from the wardrobe in the morning, a beauty product sits on the shelf by the mirror, a household item is used again and again in the same room. I try to catch those small, repeated gestures rather than a big performance. I film in Portuguese, so my videos speak to Brazilian audiences in their own language and expressions.

For a brand, what I offer is content that looks and sounds like a real person talking about something they use. That kind of video helps viewers picture the product in their own lives, which is hard to get from polished studio footage. I keep the presentation tidy: a steady frame, clear speech and a pace that does not drag. The product stays at the centre, and my role is to show it honestly and let it speak for itself.

I share my work on Instagram and TikTok, so I am used to both the quick vertical clips and the slightly more composed style that suits an Instagram feed. Formats, the number of videos and delivery dates are agreed project by project, according to what the brand has in mind.

I'm available to work with brands that want authentic content for their audience, and I like to start with a conversation: who the product is for, what the brand wants people to notice and anything that should be avoided. From there I suggest an approach, film it and send the result with the same clarity I would want as a client. Canela, in the state of Rio Grande do Sul, is where I'm based, and Portuguese is the language I film in.