Paula

I'm Paula, a UGC creator working from Canet de Mar, Spain. Most of what I make is meant for people who are in the middle of their day and glance at a screen for a few seconds: short, understandable and believable. I film in Spanish, and I pay attention to the way ordinary moments can be turned into something clear and honest without losing their warmth.

My three themes are skincare, beauty and parenting. Skincare and beauty are close cousins in my videos: routines, textures and small steps that people can repeat. Parenting is the theme that sets my profile apart, because it brings family life into the picture. Products for the home, for children or for the people who look after them can be shown in a realistic way, with the interruptions and the practicality that real days include, and not in a perfect, silent room. Because these topics are close to daily care, I like to keep a calm, unhurried pace in front of the camera.

A brand that works with me gets a presentation that feels like a recommendation between people. Content about parenting in particular depends on trust, since viewers want to feel that the creator is being straight with them. I keep that in mind in every sentence: I say what the product is, what I notice and for whom it seems useful, and I leave the exaggeration out. That restraint is part of what makes a message believable.

I post on Instagram and TikTok and film in Spanish, so my work is a good fit for Spanish-speaking audiences, in Spain and elsewhere. I do not publish fixed packages, so the number of videos and the delivery time are decided together with each brand, depending on how big the idea is and where it will be used.

I am open to collaborations with brands looking for natural videos that connect with people. A first message with the product, the audience and the main idea is enough for me to propose a format. During the work I keep communication simple and respectful, I check the details of the brief before filming and I deliver on the date we set. If after watching you would like something changed, we go through it calmly and fix it.