sol gomez

I'm Sol Gómez, and I create UGC content from Buenos Aires, in Spanish. My content focuses on fashion, seen through an anthropological lens, with a critical mindset when it comes to questioning something and communicating it. For me, clothing is never only an object: it says something about who wears it, about a time and about a way of living, and I like to put that into words and images.

The second thread of my work is making garments from scratch. I model them myself and show the process step by step, from the idea to the finished piece. Watching how something is built holds attention in a different way, because the viewer follows a result being made and understands what is behind it. That practical side sits next to the reflective one, and together they give my videos a voice that is thoughtful without being heavy.

Skincare and art are also among my interests, and they matter for brands in those areas. Skincare asks for the same attentive eye I use on fabric: texture, gesture, detail. Art brings a sense of composition and of looking slowly at things, which shapes how I frame an image and what I choose to leave in or out. When a product connects to any of these worlds, I can talk about it with real curiosity.

What a brand gets from me is a product placed in a context and not just held up to the camera. I ask what it means, how it is made, who it is for and why someone would want it, and I answer those questions in a video that stays clear and short enough to follow. A product shown this way tends to be remembered longer than one that is only listed by its features. This suits brands that value a considered point of view, especially in fashion and creative products, and that want content with personality instead of a generic script.

I publish on Instagram, and my package is one UGC video delivered in five days. When we collaborate, I like to begin by understanding the brief and the intention behind the product, and I will tell you if I see a better angle. I keep communication direct and calm, I respect the delivery date and I accept adjustments so that the final video fits what your brand wants to say.