Advertising law and rights for UGC in Germany
Two German duties have no equivalent anywhere else in these guides, and both catch creators who have done everything else right. A creator page that earns money needs an Impressum, with a real address on it. And a price shown in a video falls under the Preisangabenverordnung, which says how it must be displayed and not merely that it must be true. Add music, where a single track carries two collecting societies, and these are the eight that decide what may be said and who owns the file.
8 guides
Advertising Disclosure for UGC in Germany
When a consideration triggers disclosure, why the presumption runs against the poster, and how responsibility divides between the brand and the creator.
Health Product Advertising in German UGC
Which products the act covers and which it does not, exactly which prohibitions bite, and why a blanket rule for health products would be wrong.
Image Rights on a UGC Shoot in Germany
Consent and how far it reaches, the four statutory exceptions, and why they are a weak basis on a commercial shoot.
Music in a UGC Video: What GEMA and GVL Actually Cover
Why one track carries two rights, what a platform licence does not cover, and the rule that asks for evidence instead of a guess by ear.
Price Statements in UGC Videos in Germany
Who the ordinance binds, what a total price drags along, when a unit price is owed, and why a discount claim does not belong on the audio track.
The Legal Notice Requirement for Creators in Germany
What the duty actually hangs on, what the page must contain, where it belongs, and the five lines that settle the matter.
Usage Rights and Contracts for UGC in Germany
What you are actually selling, how long a licence should run, image rights, and the five lines that prevent disputes.
What Brands Must Agree Before Buying UGC in Germany
Rights, duration, disclosure, data protection and image consent: the five points that keep a campaign out of trouble.