Editing a UGC video is done on your phone, for free, in fifteen minutes. What changes in Italian is one thing, and nobody checks it: the automatic captions.
The five step workflow
| Step | What it involves |
|---|---|
| 1. Cut all the dead air | Breaths, hesitations, silences between sentences. It has the biggest effect on watch rate. |
| 2. Put the hook at frame zero | No intro, no introduction. |
| 3. Insert close-ups | Every three or four seconds in the demonstrative part. |
| 4. Add captions | Then correct them by hand. |
| 5. Export | in 1080p, MP4, 9:16, without watermark and without copyrighted music. |
The Italian caption problem
Automatic generators fail in predictable ways: missing apostrophes, accents on final syllables (perché, così, città), double consonants, and above all product names, which get transcribed by ear.
A wrong caption on a product name is the detail that makes a client doubt the care taken with everything else. Proofreading takes two minutes and changes how the delivery is perceived.
Practical rule: always proofread, and at minimum correct the brand name, the numbers and the words with a final accent.
Where captions go
Centred on screen, never at the bottom: the platform interface covers the lower band, and the text becomes unreadable exactly at the moment of the call to action.
What not to do
Adding transitions and effects, aggressive colour grading, skin smoothing, leaving the app watermark. Each of those turns UGC into advertising and reduces its performance.
For the full workflow, read how to edit UGC in CapCut.
Keep reading
- Lighting Your UGC Videos in Italy
- How to Choose Your UGC Niche in Italy
- How to Get Your First UGC Clients in Italy
- Scaling From One Test to a Content Pipeline in Italy
- The complete UGC guide for Italy
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Frequently asked questions
Which app should you use?
Any that exports 9:16 without a watermark. The required features are few.
How long does it take?
Fifteen to thirty minutes per video once you have the rhythm.
Why proofread captions?
Because errors on product names and accents are visible and damage perception.
Where should they sit?
Centred, never under the interface.
