In Italy the first clients do not come from big brands, they come from businesses that already understand vertical video and do not yet have a regular supplier. Knowing where to look is worth more than any perfect message.

Who answers first

  • Small and mid sized ecommerce already advertising on Meta or TikTok. They have budget, they burn through creative, and they decide fast because the owner is reachable.
  • Food and made in Italy brands selling online, often without decent video content.
  • Local shops and businesses in the big cities, paying less but ordering more often.
  • Small agencies, looking for reliable suppliers and able to bring volume all year.

Who does not answer: large groups, where the decision passes through three levels, and brands that do not advertise, because you would have to sell them the format first.

What to send

A short message with one line of context proving it is not a mass send, two sample videos in their category, a price and a date. No long introduction, no heavy attachments, one link.

The typical mistake in Italy is writing too formally and too generically. A direct, concrete message works better than a cover letter.

The offer that unlocks the first order

Propose a specific format at a specific price, not "collaborations". For example: a 30 second testimonial on the product they are already promoting, delivered in five days, at an entry price, with one revision included.

And ask for the product, not a discount: a brand that ships a product has already invested something in the relationship.

The channel that works for you

In parallel, a marketplace profile receives requests without outreach: brands arrive already intending to buy. It is the simplest way to get the first reviews, which then make everything else work.

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Frequently asked questions

How many brands should you contact?

Twenty to thirty personalised approaches beat two hundred identical sends.

Should the first message include a price?

Yes. It filters out those without budget and speeds up the decision.

Email or direct message?

Email for structured companies, direct message for small brands very active on social.

What to charge for the first order?

60 to 130 euros for a simple testimonial, depending on the city.