Landing your first UGC clients in Brazil can feel like a chicken and egg problem: brands want to see past work, but you need brands to build that work. The good news is that the Brazilian market is unusually friendly to beginners. Brazilians are among the heaviest social media users in the world, local brands have learned that polished studio ads often convert worse than authentic creator content, and the UGC scene in the country is still young enough that new faces get noticed quickly. Here is a practical playbook for turning that context into your first paid collaborations.

Build proof before you pitch

No brand will hire you on promises alone. Before any outreach, create three to five spec videos: short UGC style clips made with products you already own. Film a testimonial for your favorite skincare product, an unboxing of something you bought on Shopee or Mercado Livre, a quick demo of an app you use every day. Speak Portuguese naturally, the way you would talk to a friend, because that authenticity is exactly what brands are paying for. Then group these videos into a simple portfolio. A well organized Google Drive folder works on day one, and a dedicated portfolio page looks more professional as soon as you can set one up.

Where first clients actually come from

Most Brazilian creators land their first deals through a mix of platforms and direct effort, not through one magic channel. Work these in parallel:

UGC marketplaces

Create a profile on a platform like UGC MATCH, publish packages with your own prices and delivery times, and let brands come to you. This removes the hardest part for a beginner, which is finding decision makers, and payment is handled through the platform instead of informal transfers.

Direct outreach on Instagram and email

Pick ten Brazilian brands you genuinely use, follow their content for a few days, then send a short message: who you are, one specific idea for their product, and a link to your portfolio. Personalized messages get answers; copy pasted ones get ignored.

Local businesses in your city

Restaurants, gyms, beauty salons, dentists and small e-commerce sellers rarely have anyone making video content. A face to face proposal to a local owner is often the fastest first deal a creator gets, and it produces real, credited work for your portfolio.

Your own social media

Post your spec videos publicly and tag them with terms like UGC Brasil and criador UGC. Brands and agencies actively search these tags to source new creators, so your feed becomes a storefront even with a small following.

UGC communities

Brazilian creators organize heavily in WhatsApp, Telegram and Discord groups where job openings, brand contacts and advice circulate daily. Being active and helpful in these spaces puts you in the room where opportunities appear first.

Marketing and influencer agencies

Many Brazilian agencies now buy UGC for their clients. Send your portfolio and ask to join their creator database; agency work tends to repeat once you deliver well the first time.

How to price your first jobs

There is no official price table for UGC in Brazil, so treat any number as a starting point, not a rule. Many beginners start somewhere between R$150 and R$500 for a single short video, then raise prices as their portfolio and demand grow. Price by deliverable, never by hour, and put usage in writing: a video the brand will run as paid traffic for months is worth more than one organic post. Accepting one or two product only collaborations can make sense at the very start if the product has real value to you, but set that boundary early, because a creator who always works for free struggles to start charging later.

Look professional from day one

Small habits separate hobbyists from creators brands rehire. Open a MEI so you can issue nota fiscal, since many companies simply cannot pay suppliers without an invoice. Confirm scope in writing before filming: number of videos, duration, revisions, deadline and usage rights. Deliver on or before the date you promised. Prefer traceable payments, whether Pix tied to your business or a marketplace that holds payment until delivery, over vague promises of exposure.

Your first client is the hardest one, and in Brazil the path to them is genuinely open: build a small portfolio, publish packages on a marketplace, pitch brands you love and knock on local doors, all in the same week. Each delivered job produces the proof that wins the next one. If you are still setting up the foundations, our guide on how to become a UGC creator walks through every step before the pitch.

Keep reading

Sources

Checked on 26 August 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.