The buyer's practical guide: where to look, what to check in a profile, how to write the brief, how to choose and how to pay.
The three possible routes
A marketplace, where you choose yourself and order directly. An agency, which produces and steers on your behalf. A freelance found directly, cheaper on the surface but costlier in time. The choice depends mostly on how many videos you want to test and how much internal time you can give it.
What to check in a profile
Seven elements, in three minutes.
Three examples from your category, not ten across all categories.
The sound of the examples, on headphones.
The language spoken and the country.
The setting, consistent with your product.
The announced turnaround.
The displayed prices and what they include.
And reviews from previous clients, if the platform shows them.
What says nothing about quality
Six often overrated elements.
The follower count.
The number of videos published.
The age of the account.
A very polished edit.
An enthusiastic biography.
And an instant reply to messages.
How many creators for a first test
Three, never one. A single creator teaches you nothing: if the video does not work, you will not know whether it was the creator, the angle or the product. Three different creators on three different angles, at the same distribution budget, produce an answer you can use.
What to write in the brief
Seven blocks, one page maximum.
The objective and the distribution platform.
The product and the main message.
Three hook ideas, given as suggestions.
The mandatory shots.
What must not be said.
The format, the length and the number of deliverables.
And the usage rights, with their duration.
What not to put in a brief
Six elements that waste time.
A word-for-word script.
Ten pages of brand guidelines.
A list of contradictory visual references.
An imposed tone with no example.
An unrealistic deadline.
And a request for approval by five people.
How to compare several applications
Seven criteria, scored quickly.
The relevance of the examples supplied.
The clarity of the answer to the brief.
The turnaround offered.
The price, rights included or not.
The language and the country.
The ability to deliver several formats.
And the precision of the questions asked.
The questions to ask before ordering
Seven questions, in one message.
Have you filmed this type of product before.
What is your current turnaround.
How many revisions are included.
Are advertising rights included.
Over what duration and which territories.
Do you deliver several formats.
And can you supply a hook variant.
How to structure the order
Six elements, written before filming.
The number of deliverables.
The format and the length.
The delivery date.
The number of revisions included.
The price, and what it covers.
And the rights, with an end date.
How payment should work
The brand pays at ordering, but the funds do not go to the creator immediately: they are released when the delivery is approved. That protects both sides, and it avoids the most painful negotiation in the business, the one about payment once the work is done.
What to check on receipt
Seven checks before approving.
The brief is respected, point by point.
The sound is audible on headphones.
The hook works with the sound off.
No forbidden claim appears.
The requested formats are delivered.
The length respects the order.
And the file names follow your convention.
Recruitment mistakes, and the signals to read
Seven frequent errors.
Choosing on follower count.
Ordering a single video.
Writing a ten-page brief.
Forgetting the advertising rights.
Negotiating the price before seeing an example.
Changing your mind after approval.
And judging the creative on views.
What to ask in the first message
Six elements, in six lines.
The specific product you want filmed.
The format and length expected.
The target delivery date.
The rights you want, with their duration.
The budget per video.
And a question about their availability.
How to keep a good creator
Six simple moves.
Approve quickly.
Pay without delay.
Give precise, timecoded feedback.
Order again from the same person.
Warn them about upcoming launches.
And raise the rate slightly on the third order.
When to go through an agency
Six situations that justify it.
A volume above twenty videos a month.
Several simultaneous markets.
A need for strategy, not just production.
A small internal team.
Heavy regulatory constraints.
And a need to steer the distribution.
The signs of a reliable creator
Seven clues, visible before ordering.
They ask two or three precise questions about the brief.
They announce a realistic turnaround, not an instant one.
They state what they do not do.
Their examples have clean sound.
Their prices include a written rights duration.
They offer an extra format unprompted.
And they reply within the day, with no chasing.
The signs that should give you pause
Six behaviours to watch.
A rate far below the market.
A promise of a numerical result.
A refusal to write the rights down.
A portfolio with no example from your category.
Permanent immediate availability.
And insistence on leaving the platform.
How to run a test across three markets
Seven steps.
Write one brief, translated rather than rewritten.
Choose one creator per market, not three in one.
Adapt the displayed prices to the local currency.
Check each country's mandatory notices.
Run at the same budget per market.
Compare acquisition cost, not view counts.
And keep the market that answers, not the one you like.
What to prepare internally
Six elements before the first order.
The person who approves, with their turnaround.
The landing page, tested on a phone.
The tracking table for the creatives.
The file naming convention.
The list of forbidden lines.
And the distribution budget, decided in advance.
How to reuse a good video
Six ways to make it last.
Crop it for each platform.
Extract a hook for a short format.
Add subtitles in another language.
Use it on the product page.
Renew the licence before expiry.
And order a variant from the same creator.
Where to start today
Seven actions, in order.
Decide the distribution budget over four weeks.
Deduce the number of videos.
Write a one-page brief.
Filter three creators by category and language.
Order with the rights included.
Run them at equal budget.
And change nothing for two weeks.
Where to look, and what you find
| Channel | What it gives | Its limit |
|---|---|---|
| A platform | Profiles filterable by city and format | You must know what you want |
| A keyword search | Profiles already active on the topic | Sorting takes time |
| A referral | An already proven profile | Little volume |
What you look at before writing
A full video, not a thumbnail. Sound, light and pace are judged in thirty seconds, and that predicts the quality of the coming delivery best.
What makes a profile reply
A message naming the product, the intended use, the budget and the deadline. Requests with no budget go unanswered, whatever the standing of the brand writing.
What the platform brings
On UGC MATCH, joining is free and there is no subscription: creators define their own packages, you filter by category, language and country, and the order keeps a record of the brief and the delivery. The brand pays at ordering, the funds are not released straight away, and payment goes out on approval. The platform retains 10% of the price on the creator side, who therefore keeps 90%, and charges the brand a 6% service fee, with a minimum of 1.50 EUR.
One last marker: the best creator for your brand is not the most visible one, it is the one whose three videos you have already seen and who looks like what you want.
Sources
- Portal do Empreendedor (MEI), Brazilian government
- Receita Federal, Brazilian tax authority
- Simples Nacional, official portal
Checked on 4 September 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
