Before and after is the format that converts best and creates the most legal trouble. In Spain an exaggerated result is not just bad practice, it can end in a misleading advertising complaint, and the brand answers for it with you inside.

Identical conditions or it is worthless

Same light, same time of day, same distance, same clothes, same angle. If the "before" is shot under a ceiling light and the "after" by a window, what you are showing is the lighting, not the product. Mark your position on the floor with tape and do not move it.

No retouching

No filter, no skin smoothing, no different colour grading between the two takes. That is the line separating valid content from content someone can report. If the camera applies automatic beautification, turn it off and check before filming the first shot.

Say the timeframe out loud

"Two weeks using it every night" is information. Without a timeframe, viewers assume the best possible case and get disappointed. Saying it protects the brand, protects your reputation, and does not reduce the effect, it makes it credible.

Sectors that need extra care

Cosmetics, supplements, fitness and dental. Here you do not promise results, you show your own experience with its duration and context. Any sentence that sounds like a guarantee has to leave the video, and the brand should thank you in writing.

Keep the original footage

Keep the unedited files with their date. If anyone questions the video, that folder is your defence. It costs nothing and has saved more than one creator from an unpleasant conversation months later.

Keep reading

Publish your creator profile →

Frequently asked questions

Can I use a filter?

No, none, in either take.

Must I state the elapsed time?

Yes, always and out loud.

Which sectors are sensitive?

Cosmetics, supplements, fitness and dental.

Should I keep the originals?

Yes, with their date, in case of a complaint.