Clear feedback gets a better video, faster. How to word it, what counts as a revision, how many rounds to plan, and the mistakes to avoid.
Why clear feedback saves time
Because most revisions do not come from a flaw in the video, but from a flaw in the message commenting on it. The creator does not see what you see: they are looking at forty shots, only one of which bothers you. Your job is not to judge, it is to point.
The six qualities of good feedback
Six measurable characteristics.
It is precise.
It is timecoded.
It explains the why.
It is ranked.
It refers back to the brief.
And it stays respectful.
How to word a useful note
Seven writing rules.
One line per point, never a paragraph.
A timecode at the start of every line.
The problem observed, not the emotion felt.
The correction expected, in plain words.
The reason, in five words.
The word blocking or minor, to sort by.
And nothing outside the accepted brief.
The message template to copy
Seven lines, in this order.
Thank you, the version has arrived.
Three blocking points, listed with their timecodes.
Two minor points, if you have any.
What you do not want changed.
The date you expect the new version.
A reminder of the number of revisions included.
And one positive sentence about what works.
What counts as a legitimate revision
Seven normal requests, included.
A blurred or badly framed shot.
Inaudible sound over a passage.
A line from the brief left out.
An error on the product name.
A delivered format that does not comply.
A length beyond the stated limit.
And a forbidden claim spoken aloud.
What counts as new scope
Seven requests that are billed.
Changing angle after the script was approved.
Adding a deliverable.
Reshooting in another location.
Adding a language.
Asking for a new hook after the final edit.
Changing the product filmed.
And extending the usage rights.
How many rounds to plan
Six markers.
One round is enough for most orders.
Two rounds for a technical product.
Three rounds only for a complex batch.
Beyond that, the brief was the problem.
Every extra round is billed.
And an unused round does not carry over.
How fast to answer
Six rules that protect everybody.
Answer within two working days.
Group all the notes into a single message.
Do not send feedback in three instalments.
Warn if approval needs more time.
Get internal sign-off before writing.
And never leave a version unanswered for over a week.
The most common feedback mistakes
Seven reflexes that stretch everything out.
Writing this is not what I pictured.
Sending each note in a separate message.
Having five people comment on the video.
Changing your mind on a point already approved.
Asking for a change without saying why.
Comparing with another brand's video.
And replying three weeks after delivery.
What to specify about subtitles
Six points, often forgotten.
The subtitle language expected.
Whether they must be burned in or supplied separately.
The font and size, if the brand imposes one.
The position, to avoid the interface zone.
The words not to abbreviate.
And the correct spelling of product names.
The phrases to ban
Six wordings that block the fix.
That is not it.
Something is missing.
It looks amateur.
Redo it more dynamic.
Take inspiration from this video.
And do whatever feels right.
How to handle a disagreement
Six steps.
Reread the accepted brief, together.
Separate what is inside the scope.
Offer a priced correction if it falls outside.
Do not use personal taste as an argument.
Settle it in a single reply.
And pay for what was delivered as agreed.
What to do if the brief was ignored
Six actions, in order.
Check that the brief was clear and written.
List the missing points, with timecodes.
Ask for a correction within the included rounds.
Set a new deadline.
Offer a replacement if the fix is impossible.
And document the exchange for next time.
How to ask for a precise fix
Six effective wordings.
At zero twelve, background noise covers the line.
The level drops from zero twenty.
The microphone rubs on the collar at zero thirty.
The voice is louder than the product's sound.
Music covers the key passage.
And the final silence is cut too early.
How to ask for a better hook
Six precise requests.
Start on the gesture, not on the introduction.
Show the result in the first second.
Remove the opening sentence.
Put the buyer's question first.
Take the logo out of the first three seconds.
And try a second hook version.
What reduces revisions upstream
Seven elements to write into the brief.
One single idea per video.
The forbidden lines, listed.
The mandatory shots.
The exact length expected.
The format and the file name.
The number of revisions included.
And the name of the person who approves.
How to organise approval internally
Seven rules that avoid round trips.
Name one single person who approves.
Set a response time the creator knows.
Gather internal opinions before writing.
Settle contradictions internally, not in front of the creator.
Do not reopen a point already approved.
Write a single message per version.
And give warning if the approver is away.
What to look at first in a version
Six checks, in this order.
The hook, with the sound off.
Compliance with the brief, point by point.
The sound, on headphones.
The formats delivered.
The length.
And the claims spoken.
What to write when all is well
Six useful sentences.
Say the version is approved.
Name the shot that worked best.
State whether the video will run as an ad.
Announce the release date.
Ask for a quote for the next order.
And say thank you, in one line.
What makes feedback usable
| The type of feedback | What it produces | Example wording |
|---|---|---|
| A precise observation | A targeted fix | The opening lacks pace |
| An example | Immediate understanding | Like in this other video |
| A clear priority | A single revision | If only one thing changes, it is this |
What wastes both parties' time
Vague feedback. Saying a video does not work without naming what bothers you produces a second version as far off as the first, and the cycle starts again.
What is fixed in the quote
The number of revisions included and the feedback deadline. Without those two lines, an approval can last longer than the production itself, and nobody billed for it.
What the platform frames
On UGC MATCH, joining is free and there is no subscription: the brief, the delivery and the accepted terms stay attached to the order, which makes revisions verifiable. The brand pays at ordering, the funds are not released straight away, and payment goes out on approval. The platform retains 10% of the price on the creator side, who therefore keeps 90%, and charges the brand a 6% service fee, with a minimum of 1.50 EUR.
One last marker: well-written feedback costs ten minutes and saves three days. Vague feedback costs one minute and loses five.
