Where to find them, what to check before paying, and the administrative question that decides who you can actually work with.
The test that settles it in an hour
Six quick checks.
Two examples on a product comparable to yours.
The filming language actually mastered.
The stated delivery time.
The number of revisions included.
The rights offered, in duration and territory.
And a verifiable client review.
What to state in the very first request
Six things that save a round trip.
The expected format and length.
Where the video will be published.
The duration and territory of the rights.
The number of versions wanted.
The planned release date.
And what you are supplying.
Start with a small paid test
Seven method rules.
Two or three profiles, never one.
The same brief for all of them.
The same product and the same message.
Identical formats, so they can be compared.
The same rights duration.
Payment even for a test.
And a decision taken on the result, not on the style.
Judge the communication as part of the work
Six reliable signals.
Precise questions asked before filming.
An answer within the day.
A firm price, with no range.
A delivery date announced and met.
A clean delivery package.
And a revision accepted without pointless argument.
What best predicts reliability
Six concrete signs.
The precision of the first message.
The ability to say no to a vague request.
Confirming receipt of the product.
Meeting a deadline already met once.
The clarity of the rights offered.
And the absence of impossible promises.
Pay properly and keep them
Six rules that build a roster.
Pay quickly, without making them wait.
Keep a stable rate for loyal creators.
Order at a regular rhythm rather than once.
Give a stable brief from one order to the next.
Say what worked well.
And warn in advance about busy periods.
What each recruiting channel produces
| The channel | The profile it brings | The typical lead time |
|---|---|---|
| A marketplace | Already vetted profiles | A few days |
| A public call on social | Many applications, very uneven | One to two weeks |
| A referral | One reliable profile | Variable |
What a brief must say to avoid sorting
The product, the tone, the length, the format and the date. A call that only says you are looking for creators attracts a hundred unusable replies, and sorting costs more than the video.
What to verify before paying
A video delivered for another brand and the file format of the deliverables. Those two questions remove most bad surprises, and they are asked before the order, not after.
What the platform brings
On UGC MATCH, connecting is free and there is no subscription: you search by category, language and country, each profile shows its formats and turnarounds, and the order keeps a record of the brief and the delivery. You pay at ordering, the funds are not released straight away, and payment goes out on your approval. On the brand side, the platform charges a 6% service fee, with a minimum of 1.50 EUR; on the creator side, it retains 10% of the price, the creator keeping 90%.
One last marker: the administrative question is settled in an hour at the start, or it blocks you for a month at the end. Start there.
Sources
Checked on 26 August 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
