Build a list, write for the channel, follow up once, and turn replies into orders. The full method, with templates.
How to build a target list
Seven sources, from the fastest to the slowest.
Your own purchases from the last three months.
Brands already running video ads.
Recent online shops in your category.
Brands whose product pages have only photos.
New launches in your niche.
Brands mentioned in specialised communities.
And those already ordering from other creators.
What to check before writing
Six elements, three minutes per brand.
The specific product you want to film.
The language of their communication.
The format of their current videos, if any.
The person handling marketing.
Whether a partnership form exists.
And the date of their last launch.
Which channel to choose
Six simple markers.
Email, for a structured brand.
Direct message, for a young brand.
The form, when it exists and is short.
The professional network, for a large company.
A reply to a public call, if the brand posts one.
And never two channels at once.
The anatomy of a message that gets a reply
Seven lines, never more.
An opening that names the product.
A factual observation, not a compliment.
A problem identified, in one sentence.
A concrete proposal, one precise format.
An attached example, from the same category.
A starting price and a turnaround.
And one single question at the end.
The email template
Six elements to copy.
Subject line, the product name and a proposal in four words.
First line, what you noticed.
Second line, the angle you propose.
Third line, the link to two examples.
Fourth line, the price and the turnaround.
And last line, the question.
The direct message template
Six elements, even shorter.
One sentence naming the product.
One sentence stating the angle.
A single link.
A price.
A turnaround.
And a closed question.
The template for answering a listing
Six elements, in this order.
Repeat the requested format, word for word.
Confirm availability on the stated date.
Attach the closest example.
State the price matching the scope.
Specify the rights you include.
And ask one question about the brief.
What kills a message
Seven wordings to delete.
A six-line introduction of yourself.
A promise of exposure.
A heavy attachment.
A link that demands a sign-up.
A familiar tone with a brand you do not know.
A typo in the product name.
And no price at all.
How many messages to send
Six volume markers.
Thirty messages for a first batch.
Ten a day maximum, to stay precise.
One follow-up per brand.
Five working days before following up.
A new batch every week.
And a stop after two batches with no reply at all, to rework the message.
How to follow up
Six rules.
Reply in the same thread.
Three lines maximum.
Add new information.
Never reproach the silence.
Offer a less demanding alternative.
And close politely if nothing comes.
How to keep a brand that said no
Six useful moves.
Thank them in one line, with no insistence.
Ask when the budget is decided.
Offer to get back in touch on a precise date.
Send a new example six months later.
Stay reachable without chasing in between.
And note the reason for the refusal in your table.
What to send after a first yes
Six elements, in the same message.
A summary of the agreed scope.
The confirmed delivery date.
The number of revisions included.
The rights, with their duration.
The price and the payment date.
And the list of what you need to start.
How to handle replies
Seven situations and the answer to give.
Interested but later: note a precise date.
Send your rates: send three packages.
We already have somebody: ask to stay on reserve.
The budget is too small: offer a shorter format.
We work with an agency: offer yourself to the agency.
We want more examples: send three, not ten.
And a flat no: thank them and note a follow-up in six months.
What to track in a table
Six columns.
The brand's name.
The channel used.
The date of the first message.
The follow-up date.
The reply obtained.
And the next action.
How to improve your message
Six adjustments, tested one at a time.
Change the subject line only.
Change the attached example.
Change the angle proposed.
Change the price shown.
Change the closing question.
And change the channel, last.
The rhythm of a prospecting week
Seven blocks, set in advance.
Monday, build the week's list.
Tuesday, write ten messages.
Wednesday, write ten messages.
Thursday, write ten messages.
Friday, handle the replies.
Friday, follow up on the previous week's batch.
And note every action in the table, the same day.
What to prepare before the first batch
Six elements, done once.
Three short examples, on a fast-loading link.
One message template per channel.
Three priced packages.
A professional address.
An empty tracking table.
And a list of thirty brands.
How to personalise without spending ten minutes
Six elements to change, the rest fixed.
The product name.
The factual observation.
The angle proposed.
The attached example.
The price, depending on the format.
And the closing question.
The subject lines that work
Seven short wordings.
The product name and a proposal.
A question about one precise format.
An angle in four words.
A dated availability.
A reference to the latest launch.
A concrete figure, with no exaggeration.
And never a subject line in capitals.
How to answer a request for free work
Six possible replies.
Offer the entry package, as it is.
Offer a shorter video at the same hourly rate.
Offer an exchange against a written order.
Send an existing example rather than a free test.
Explain that the product does not pay for the time.
And decline in one sentence, with no long justification.
Follow-up mistakes
Six reflexes that lose replies.
Not noting the date of the first message.
Following up too early.
Following up twice.
Forgetting a brand that said later.
Replying in a new thread.
And stopping everything after a week with no reply.
What gradually replaces prospecting
Six levers, slower but lasting.
A profile visible by category and language.
Three precise reviews from previous clients.
Regular posting of your results.
Recommendations from satisfied brands.
A recognisable specialisation.
And clients who order a second time.
What a message that gets a reply contains
| Line | What it says | Length |
|---|---|---|
| The opening | What you noticed about them | One sentence |
| The proposal | What you can produce | Two sentences |
| The proof | A link to the closest sample | One line |
| The next step | A simple question to answer | One sentence |
What gets a message deleted unread
A ten-line block, a link to an entire folder, and a sign-off longer than the proposal itself. Three flaws unrelated to the quality of the work.
What is measured honestly
The reply rate over thirty messages, never over five. Below one reply in ten, it is the message that needs rewriting, not the recipient list.
What the platform changes
On UGC MATCH, joining is free and there is no subscription: your profile is visible by category, language and country, and brands can contact you without you writing first. The brand pays at ordering, the funds are not released straight away, and payment goes out on approval. The platform retains 10% of the price on the creator side, who therefore keeps 90%, and charges the brand a 6% service fee, with a minimum of 1.50 EUR.
One last marker: a good pitch does not talk about you, it talks about a video that does not exist yet and that the brand can picture in three seconds.
Sources
- Portal do Empreendedor (MEI), Brazilian government
- Receita Federal, Brazilian tax authority
- Simples Nacional, official portal
Checked on 4 September 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
