Made in Canada and Product of Canada are two different claims with two different thresholds, and Canadian buyers have become noticeably more interested in which one applies.

They are not interchangeable

Product of Canada is the stronger claim and requires that essentially all of the significant content and processing be Canadian. Made in Canada is the weaker one, requires a lower proportion of Canadian content, and is expected to be accompanied by a qualifying statement about imported components.

The qualifying statement is the part people drop

Made in Canada with imported parts is a complete claim. Made in Canada on its own, on a product substantially assembled from imported components, is where a brand gets into difficulty, and it happens more through carelessness than through intent.

Buyers are checking now

Origin has become a live consideration for a meaningful share of Canadian shoppers, and comment sections do the verification work that no regulator has time for. A claim that does not survive that scrutiny costs more reputationally than it ever gained commercially.

Creators repeat what the brand tells them

A creator saying this is made right here in Canada is making the brand's claim in the brand's voice. If the accurate version requires a qualifier, the qualifier has to be in the script, not left to the creator to guess at.

The practical version

Decide which of the two claims the product actually supports, write the exact permitted phrasing including any qualifier, put it in the brief as non negotiable wording, and check the delivered video before it runs. This is general information rather than legal advice.

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Frequently asked questions

Are the two claims the same?

No, they have different thresholds.

Which is stronger?

Product of Canada.

What do brands usually drop?

The qualifying statement about imports.

Who checks?

Buyers, in the comments.