Reviews win more orders. Here is how to get real ones by delivering above the brief, by asking properly, and without ever faking them.
Why reviews decide the order
Because a brand choosing between two comparable profiles cannot judge reliability from a portfolio. The videos show what you can do, the reviews show how you work. Between two equivalent portfolios, the one carrying three precise reviews wins every time.
Earning the review before asking for it
Seven behaviours that make the review natural.
Delivering on the announced date, with no reminder.
Delivering an organised folder, not loose files.
Supplying one format more than asked.
Flagging what did not work during the shoot.
Replying within the working day.
Suggesting one improvement for next time.
And never keeping somebody waiting without warning.
What makes a brand write spontaneously
Six triggers, seen regularly.
A delivery ahead of the date.
An extra version not invoiced.
A useful remark about the product itself.
A problem solved without being flagged.
Unusual responsiveness.
And a clear delivery message that saves three questions.
When to ask for a review
Six moments, from the best to the least good.
The day the video is approved.
The day the client reports a result.
At the end of a recurring collaboration.
After a second order.
At the moment of a licence renewal.
And never during a round of corrections.
How to ask
Seven elements, in a five-line message.
Thank them, in one sentence.
Recall what was delivered.
Ask a single precise question.
Offer two possible phrasings, to help.
Give the direct link, with no intermediate step.
State that two sentences are enough.
And never follow up more than once.
Making the review easy to leave
Six frictions to remove.
A link that demands a sign-up.
A rating across ten criteria.
A long form.
A request sent to the wrong person.
A message arriving on a Friday evening.
And an open question nobody knows how to answer.
What must never be done
Six practices to rule out absolutely.
Writing the review on the client's behalf.
Offering a discount in exchange for a review.
Swapping reviews with another creator.
Publishing a review without permission.
Editing a quote received.
And deleting a negative review given in good faith.
How to answer criticism
Six rules that turn a bad moment into proof of seriousness.
Answer publicly, calmly, once.
Acknowledge the factual point, without justifying yourself.
Say what has been corrected.
Never dispute how somebody felt.
Offer to continue in private.
And never answer the same day if the criticism stings.
What to do about an unfair review
Six actions, in order.
Reread the brief and the delivery, factually.
Check whether a point of the brief was missed.
Answer with facts, with no emotion.
Offer a correction if it is legitimate.
Report the review if the platform's rules allow it.
And move on, an isolated review decides nothing.
Turning a good review into the next order
Six ways to make a review work.
Quote it, with permission, in your introduction.
Put it at the top of your profile.
Use it in your pitch message.
Pull one sentence from it for your media kit.
Mention it when raising your rate.
And thank the client a second time, later.
Turning a private compliment into a public review
Seven sentences heard in private messages that deserve to be asked for as reviews.
The client says the video ran as delivered.
They report a figure.
They thank you for a deadline met.
They mention a comparison with a previous supplier.
They announce a second order.
They forward the video to a colleague.
And they ask about your availability for what comes next.
Where to place the reviews you receive
Seven spots, from the most useful to the least.
Your profile on the marketplace.
The top of your written introduction.
Your media kit, on a single page.
Your pitch message, in one line.
Your contact page.
Your posts about results.
And your email signature, in one short sentence.
Getting a first review when you have none
Seven ways to start without lying.
Accepting a short first order, at a normal price.
Delivering with one extra format.
Asking for a review as soon as it is approved.
Offering a simple question to answer.
Accepting a short review, two sentences are enough.
Never trading a review for a discount.
And never inventing a client.
What to archive after each collaboration
Six items, kept in the same place.
The brief received, in its final version.
The actual delivery date.
The number of revisions asked for.
The exact sentence of the review received.
The permission to quote, in writing.
And the result reported by the client, if there is one.
Reviews that hurt more than they help
Six signals that weaken a profile.
A one-line review with no substance.
Five reviews identical in their phrasing.
A review two years old.
A review about the product, not about you.
An anonymous review with no order attached.
And a glowing review followed by no further order.
What brands look for in reviews
Six elements, in this order.
Meeting deadlines.
Sound and image quality.
The number of round trips needed.
The ability to follow a brief.
Responsiveness to messages.
And how a problem was handled.
How a review works on a marketplace
On UGC MATCH, a review is tied to an order actually placed and delivered, which makes it verifiable. That changes two things: nobody can manufacture a history, and a review weighs more than a screenshot pasted into a document.
When to ask, and what to ask for
| The moment | What you ask for | The reply rate |
|---|---|---|
| At approval | One sentence on what worked | The highest |
| A week later | Feedback on the results | Medium |
| A month later | A referral to a peer | Low but valuable |
What makes a review usable
A concrete detail. A sentence saying what was delivered, in what time and for what use is worth more than three lines of compliments with no content.
What is never done
Writing the review for the client, or offering something in return for a positive comment. Beyond the risk, it shows and destroys exactly the trust you were trying to build.
How many reviews you need
Six realistic markers.
Three reviews are enough to stand out at the start.
Five reviews make the profile credible.
Ten reviews make comparison hard for your competitors.
One recent review beats five old ones.
One detailed review beats three generic ones.
And one well-handled negative review beats no review at all.
One last marker: do not collect reviews, collect precise sentences. A single line quoting a deadline sells better than twenty stars.
Sources
- Portal do Empreendedor (MEI), Brazilian government
- Receita Federal, Brazilian tax authority
- Simples Nacional, official portal
Checked on 4 September 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
