Here is how never to run out of ideas: formats that work everywhere, then concrete ideas by niche.
The timeless formats that work everywhere
Six formats, and they adapt to any product.
The in-hand demonstration, filmed in one take, with no cut.
The piece to camera starting with what made you hesitate.
The unboxing, answering the question of what you really receive.
The comparison between two products in the same range, which helps to choose.
The answer to an objection, taken from the comments.
And the report after three weeks of use, the rarest and most watched format.
Concrete ideas by niche
Beauty and care: the complete routine in one take, the texture in close-up, the look at three hours, taking makeup off in the evening.
Fashion: walking from the front and behind, the act of sitting down, the fabric against the light, the piece after a wash.
Food: the preparation in real time, the real content of a portion, how it keeps the next day, the comparison with the packaging photo.
Sport and fitness: the movement in slow motion, the equipment after a month, what rubs, what slips, what breaks.
Technology: the setup straight out of the box, the battery life measured over a real day, what does not work as announced.
Home: the timed assembly, the real space taken, the upkeep, what can be replaced.
Pets: the first reaction, the durability after three weeks, the cleaning, the real size next to the animal.
Adapting a format to any product
A method in three questions, and it works every time.
What does the person fear before buying: the answer gives the subject.
Which gesture proves that fear is unfounded: the answer gives the shot.
What happens three weeks later: the answer gives the end of the video.
Turning ideas into a portfolio
Three rules so that this work does not stay in a notebook.
Film the same idea for three different products you already own: you get a coherent series without buying anything.
Keep the best of the three, throw the others away. A portfolio is judged on its weakest piece.
And note under each video which objection it answers: that turns a gallery into a sales argument.
Three formats that work in almost every niche
| Format | What it shows | Length |
|---|---|---|
| Problem then solution | A lived situation, then the gesture | 30 s |
| An honest comparison | Two options in the same conditions | 45 s |
| An answer to a comment | One precise doubt, handled | 25 s |
What makes an idea usable
A subject whose setting, product and vocabulary you already have. A good idea you cannot film this week is worth less than an average one ready tonight.
Where to find ideas that never run out
The comments, the questions to customer support and the reasons for returns. Those three sources renew themselves and give subjects nobody else has.
Sticking to the brand's brief
Two principles, and they avoid most revisions.
An idea only has value if it serves the thing the brand wants to prove. If the brief says speed, a beautiful video showing how refined the product is will be refused, and rightly.
And keep your unused ideas: they will serve another client, in another category. An idea that does not fit today is not a bad idea, it is an idea waiting for the right product.
