What UGC costs a Canadian brand depends far less on filming time than on what the brand will be allowed to do with the video afterwards, and on whether the campaign needs one language or two.

What drives the price

Length and complexity, the number of hook variants, the advertising rights, and the niche. A creator who films regulated products charges more because knowing what cannot be said is part of the service. None of those four things is about camera quality.

Rights are the multiplier

Organic on the creator's channels, organic on yours, and paid advertising for a defined period are three different prices for the same shoot. Ask for the quote broken down by rights from the start, otherwise you cannot compare two proposals meaningfully.

The second language is a line, not a variant

Delivering the French version means another take, another subtitle file and often another script pass. Budget it as its own deliverable. Brands that treat it as a free extra either get a translation that sounds translated or a surprise invoice later.

Taxes change the number your finance team sees

A registered creator invoices with the applicable taxes, and in Quebec that means two of them. It does not change the real cost to a business that recovers them, but it changes the figure on the document. Ask for the quote itemised so nobody is surprised at approval.

What a first test should cost

The most expensive mistake is buying one video. A sensible first test is three creators, one video each, plus advertising rights if you plan to run them. The total stays well below a traditional shoot and it produces data rather than an opinion.

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Frequently asked questions

What raises the price most?

The advertising rights, not the filming.

Is the French version included?

No, it is a separate line.

Do quotes include taxes?

Usually not, they are added.

How many videos for a first test?

Three, from three different creators.