A UGC media kit is a short, visual one-pager or online profile that shows a brand who you are, which niches you film in, what your best videos look like, what your packages cost, and how to book you. The version that gets you booked is not the prettiest PDF: it is the one a busy marketer can scan in under two minutes and immediately act on. That means 3 to 5 strong sample videos up front, clear packages with prices and delivery times, and zero follower statistics, because brands buying UGC pay for content quality, not audience size.
What is a UGC media kit?
A media kit is your sales page as a creator, compressed into a single view. It can live as a one-page PDF, a Notion or Canva page, or a marketplace profile. Whatever the format, its job is to answer four questions in this order:
- Who are you? Name, languages, location, on-camera style.
- What do you make? Your niches and your best sample videos.
- What does it cost? Packages, prices, turnaround, revisions.
- How do I book you? One obvious link or button.
It is not the same thing as a portfolio. A portfolio is the collection of your work; the media kit wraps that work in an offer and a booking path. You need both, and they should point at each other. If you are still at step zero, start with the full guide on how to become a UGC creator and come back once you have your first samples.
What should a UGC media kit include?
Here is the complete checklist. If an item does not apply to you yet, leave it out rather than padding:
- A 2-3 sentence intro: who you are, the languages you film in, where you are based.
- Your niches: beauty, tech, food, fitness. Three maximum, so brands can place you instantly.
- 3 to 5 sample videos: your strongest work, shown as vertical thumbnails that play in one click.
- Your packages: name, price, number of videos, length, and delivery time for each.
- What is included: revision rounds, formats delivered (9:16, 1:1), and usage rights for organic or paid.
- Past brands or testimonials: logos or one-line quotes, only if real.
- A clear photo of you: brands are hiring a face and a voice, show them.
- A booking link: your profile URL or email, repeated at the bottom.
The packages block deserves real thought, because a media kit with vague pricing forces the brand into an email exchange most will skip. Our guide on how to price your UGC packages walks through structuring a starter, standard, and premium tier.
Keep it short and visual
One page. Not three, not a slide deck with a table of contents. Brands reviewing creators look at dozens of options in a sitting, and the media kits that win are the ones that respect that reality.
Practical rules:
- Thumbnails over text. A grid of vertical video stills communicates more in three seconds than a paragraph about your "authentic storytelling".
- One font, two colors. Light personal branding is fine; a rainbow template screams beginner.
- Design for a phone screen. Most first opens happen on mobile, between two meetings.
- Make every video playable in one tap. A broken or private link ends the evaluation on the spot.
Real sample videos beat vanity metrics
The single biggest mistake creators carry over from influencer culture is filling a media kit with numbers: followers, likes, average views. In UGC, brands publish your video on their own channels and in their own ads. Your audience never enters the equation, so those numbers are noise at best and a distraction at worst.
What convinces instead is proof you can produce: a hook that stops the scroll in the first two seconds, clean audio, good lighting, and editing that fits the platform. Three excellent videos outperform ten average ones.
No client work yet? Film spec videos: pick products you already own and shoot a review, an unboxing, or a demo exactly as if a brand had ordered it. Spec content is completely legitimate as a sample and it is how most working creators started. The step-by-step is in our guide on how to build a UGC portfolio.
How is it different from an influencer media kit?
An influencer media kit sells an audience: follower count, demographics, engagement rate, story reach. The brand is buying distribution.
A UGC media kit sells production: the brand is buying a video it will distribute itself. That changes everything about what belongs on the page.
| Influencer kit | UGC kit |
|---|---|
| Follower and reach stats | Sample videos |
| Audience demographics | Niches and languages |
| Rate per post | Packages per video |
| Engagement screenshots | Turnaround and revisions |
If you do both influencer and UGC work, keep two separate documents. Mixing them muddies the offer and makes UGC buyers assume you charge influencer prices.
Your marketplace profile as an always-on media kit
A PDF has one structural flaw: it goes stale the day after you export it, and it cannot take a booking on its own.
A marketplace profile fixes both. On UGC MATCH, your creator profile is effectively a live media kit: your intro, niches, sample videos, and packages with prices sit on one public page, and a brand that likes what it sees orders directly instead of emailing you. Payment goes held by Stripe when the order starts, and you keep 90% of every order, with the 10% commission charged only on completed orders. Creating a profile and listing packages is free, and the platform runs in English, French, Spanish, and Portuguese, so one profile works as your media kit in four markets.
You can create your free creator profile in a few minutes, and browse other creators to see how top profiles present their samples and packages before you build yours.
Put your media kit to work
A media kit only books clients if brands actually see it, so wire it into everything:
- Put the link in your TikTok and Instagram bios.
- Attach it (or link your profile) in every pitch email or DM.
- Refresh samples and prices monthly; remove your weakest video each time you add a better one.
- Note which sample gets mentioned in replies, and lead with it.
Start simple: one page, three great videos, clear prices, one booking link. You can polish forever, but a good-enough media kit sent today beats a perfect one sent next month.
Keep reading
- UGC Scams and How Payment Protection Works
- UGC Creator Contracts and Usage Rights: What to Agree Before You Shoot
- How to Improve Your UGC Videos (That Are Not Converting)
- How Many UGC Videos Do You Need Per Month?
Frequently asked questions
Do I need followers to make a UGC media kit?
No. Brands buying UGC publish the content on their own channels, so your follower count is irrelevant. Your media kit should showcase sample videos, niches, and packages, and skip audience metrics entirely.
What format should a UGC media kit be?
A one-page PDF, a Notion or Canva page, or a marketplace profile all work. The profile option has the edge because it stays current and lets brands book you directly, while a PDF needs manual updates and an email exchange.
How many sample videos should I include?
Three to five of your strongest. Quality beats quantity: one weak video drags down the impression of the whole kit. Rotate in better work as you produce it.
Should I show my prices in my media kit?
Yes. Clear packages with prices and delivery times filter out mismatched budgets and let serious brands decide quickly. Hidden pricing creates friction and costs you bookings.
