A marketing manager looking for a creator in Spain opens twenty profiles in ten minutes. Yours has about eight seconds to make the shortlist or be dropped.

What they check first

  1. The first line. Not the name or the photo: the line saying what you film. "I film supplements and home products" puts you on the list, "content creator passionate about lifestyle" closes the tab.
  2. The first video in the gallery. Not your best overall, the one closest to the category they are looking for.
  3. The starting price. If it is missing, many close: they do not know whether you are out of budget and have no time to ask.
  4. The delivery time.

The three lines that decide

  • What you film, in concrete categories, not adjectives.
  • For whom, the type of brand you already work with.
  • What the buyer gets, in one line: number of videos, variants, timing.

The rest of the bio is decoration.

What a Spanish brand also checks

Whether you can invoice. In Spain a company needs an invoice with your details, VAT and withholding where applicable. Saying that you are registered and issue invoices is not a bureaucratic detail: it decides whether the finance department can pay you. A profile that states it wastes less time and wins more work.

What removes credibility

  • A studio profile photo that looks like a shoot rather than a person who films at home.
  • No price.
  • A video with poor audio in first position.
  • A list of ten different niches.

Spanish, and English too

Write in Spanish first and add a short English version. Spanish brands search in Spanish, and foreign brands selling into Spain read English. With both, you appear in both searches.

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Frequently asked questions

What goes in the first line?

The categories you film, in concrete words.

Should I show a price?

Yes, at least a starting rate.

Should I mention invoicing?

Yes, it decides whether the company can pay you.

Which language should I write in?

Spanish first, English alongside.