The eight seconds a Spanish buyer spends on your profile, what they check first, and the three lines that decide.
What they check first
Four elements, in this order, before even reading.
The thumbnail, dealt with above.
The displayed category: beauty, cooking, sport, home. A buyer searches by need, not by person.
The city, because it decides delivery, time zone and sometimes outdoor shooting.
And the number of visible pieces. Three videos watched to the end are worth more than twelve skimmed.
The three lines that decide
The first line says what you produce, for whom, in what format. It reads without context and without effort.
The second says your usual turnaround and your real availability this week. That is the question the buyer was about to ask in a message.
The third says what you do not do. A clear limit reassures more than a list of skills, because it signals somebody who knows their trade.
One note on writing: put those three lines in full sentences. Profiles written as keywords separated by slashes all look alike and say nothing.
What a Spanish brand checks in addition
Four points, specific to this market.
The variety of Spanish you speak, because Latin American supply is abundant and a brand looking for an audience here wants to hear it.
The ability to invoice from Spain, with a declared activity.
Knowledge of the advertising disclosures applying here, particularly in regulated categories.
And the ability to film in a co-official language, a segment with little competition when the voice is native.
One useful clarification: those four points are checked with an accountant and, for the disclosures, with a lawyer, before being displayed as a promise.
What removes credibility
Five details costing orders.
A portfolio where the same product comes back in six videos.
Audience figures put forward, when the buyer is looking for a video, not a broadcast.
A retouched profile photo not resembling the person filmed in the videos.
Absent rates and a sentence of the "price on request" kind, which lengthens the first exchange without protecting anything.
And silence of more than twenty-four hours after a first message, which eliminates you more surely than any flaw of style.
What a brand reads first
| Profile area | What it looks for | Reading time |
|---|---|---|
| The first video | Image and voice quality | 5 seconds |
| The intro line | The trade, the city, the language | 10 seconds |
| Rates and lead time | Whether it fits the budget | 15 seconds |
What goes at the top of the gallery
The video closest to what you want to sell, not the prettiest one. A profile showing three different worlds up top does not read.
What makes a profile get closed
An inaudible voice, a cluttered background, a bio about dreams rather than deliverables, and no rate. All four are fixed in one afternoon.
Spanish, and English too
Three reasons to keep a bilingual profile.
Some buyers are foreign brands entering this market, and they read in English.
International agencies work in English even when the campaign is local.
And a bilingual profile signals somebody able to follow a brief written in another language, which is a skill in itself.
One simple method: keep Spanish as the main version, add English below, without translating word for word. Two short versions are worth more than one long doubled version.
One last marker: a profile is not a biography, it is a product listing. The person reading it wants to know what they are buying, in how long, at what price, and in which language. Everything else can wait for the first message.
Sources
- Agencia Tributaria, Spanish tax authority
- Spanish Social Security, self-employed registration (RETA)
Checked on 4 September 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
