Alicante is three markets stacked on the same coast: an industrial one, a tourism one, and a foreign resident one. Most creators here only see the beach, which is why the other two are so easy to enter.

The industry nobody photographs

Elche and Elda make shoes. Ibi makes toys. Between them sit hundreds of small manufacturers, many of which now sell direct online instead of only supplying big retailers. They need product video, and they are used to buying services from suppliers, not from influencers.

That is a comfortable client for a UGC creator: a shoe brand knows what a sample is, knows what a deadline is, and pays an invoice. Show a pair of shoes on real feet, on real pavement, with a claim about comfort or material in the first seconds, and you have made something they can run as an ad.

The tourism and holiday rental market

The coast lives on visitors, and the businesses that serve them advertise constantly: holiday rentals and property managers, restaurants, boat trips, beach clubs, water sports, car hire and clinics. Their season is long, from Easter to October, and their content needs are repetitive, which is exactly what makes them good recurring clients.

The foreign resident market, which is the real edge

Alicante province has one of the largest foreign resident populations in Spain: British, Nordic, Dutch, German, and increasingly Eastern European. Those people buy houses, hire lawyers, join gyms, go to dentists and order food.

The businesses that serve them need content in English, and often in a third language. A creator who can deliver the same script in natural Spanish and natural English is not competing with the local market at all. Say it in the first line of your pitch, show it in your portfolio with both versions of the same product, and you become the obvious choice for an estate agency or a private clinic.

Rates

The local market pays around 70 to 130 euros for a single video when you are starting, and 180 to 350 euros with a track record. Packs of three to five sell between 450 and 1,000 euros.

Two segments pay above that. Manufacturers with an export catalogue, because the video is a sales tool and not a post. And businesses targeting foreign residents, because bilingual delivery removes a coordination problem for them. Charge for the second language rather than throwing it in.

The practical details

Register as autonomo so companies can pay your invoice, and remember that a company invoice carries VAT plus an income tax withholding, so the transfer is smaller than the total. If you shoot in holiday rentals, agree in writing who has permission to be in frame and whether the property can be identified. If you shoot in shoe or toy factories, ask what you are allowed to show, because unreleased models are a real concern for them.

Where to go next

Alicante rewards creators who treat the province as three markets and pick two. Our guide on how to become a UGC creator covers building the portfolio and pricing the work, including the second language.

Sources

Checked on 26 August 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.