Drummondville sits almost exactly halfway between Montreal and Quebec City, and it runs on manufacturing. For a creator that means a town full of companies with budgets and no video at all.

Factories are the client base

Furniture, textiles, food processing, plastics, metal fabrication. These businesses sell to distributors and to other businesses, they attend trade shows, and they recruit constantly in a tight regional labour market. All three of those needs are video needs.

Recruitment is the easiest sale

Every manufacturer in the region is competing for the same workers. A believable video of what a shift actually looks like, filmed on the floor with real employees, outperforms every job posting, and it is paid out of a human resources budget rather than a marketing one.

The location is the pitch

Being an hour from both major cities means a creator here can film in Montreal in the morning and Quebec City in the afternoon. For clients who need footage in both markets, that is genuinely cheaper than hiring two people.

Trade shows set the calendar

Manufacturing sells at shows, and the content is commissioned two months before them, not during. Knowing the sector calendar and pitching early puts a creator ahead of everyone waiting to be contacted.

Everything happens in French

The working language is French throughout, and Quebec advertising rules apply. Manufacturers with export customers often need an English version for buyers abroad, which is a straightforward second deliverable from the same shoot.

Keep reading

Start as a creator →


Frequently asked questions

Who are the clients here?

Manufacturers of every kind.

What is the easiest first sale?

Recruitment video for the factory floor.

What is the location advantage?

An hour from both major cities.

When should you pitch?

Two months before a trade show.