Gijon and the surrounding Asturian region offer something almost no Spanish market gives a creator: factories that let you in. Industry, a port and a strong food identity mean process content is worth more here than studio content.

Who hires here

  • Industry and metalworking, mostly for recruiting technical staff, which is their real problem.
  • Asturian food: cider, cheeses, canned goods, with national distribution and a strong sense of origin.
  • Hospitality and inland tourism, with a spring to autumn season.
  • Port and logistics companies.

Why process content works so well

In Asturias people buy origin. A video showing how something is made, who makes it and since when sells more than any product shot on a white background. And it is content a competitor cannot copy, because they do not have that factory.

Recruiting as the way in

Industrial companies in the area do not compete for customers, they compete for operators and technicians. A video where a worker shows their shift solves a problem they have been dragging for years, and it is the easiest sale you will make in this city. It also pays well, because an unfilled vacancy is expensive.

The weather constraint

It rains a lot and the light changes fast. Work with interiors and windows in mind, and save exteriors for when the day allows. Factory shoots, besides, are almost always indoors.

How to start

Write to an industrial company offering a recruiting video, not a product video. It is what they need and what almost nobody proposes to them.

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Frequently asked questions

Which content works best here?

Process and recruiting.

Does industry buy video?

Yes, mostly to fill vacancies.

What about the weather?

Work indoors, which is where the industry is.

Where should I start?

With an industrial recruiting video.