Girona is a small city with clients of a level its size does not explain. The area's gastronomy is a world reference, the Costa Brava attracts European visitors with spending power, and Barcelona is an hour away. For a creator, that means high demands and high rates.
Who hires here
| Who buys | What they order |
|---|---|
| Restaurants and gastronomy | From produce driven kitchens to internationally recognised projects. |
| Costa Brava accommodation and tourism | With French, German and Nordic clientele. |
| Local produce | Olive oil, cured meats, craft beer, cork and its derivatives. |
| Companies relocating here to escape Barcelona prices | Mostly services and technology. |
What changes with a foreign audience
A good share of the end customer does not speak Spanish. A video with English and French subtitles is not a decorative extra, it is what makes the content usable. Offering it by default sets you apart immediately from anyone delivering the Spanish version only.
The gastronomic standard
You cannot film food carelessly here. The local audience distinguishes produce and execution, and the restaurants themselves have a trained visual eye. If you work in this category, take care of the sound and the pace of the shot, and avoid excessive gloss: in this area food is shown, not made up.
Proximity to Barcelona
It is an advantage and a trap. An advantage because you can serve Barcelona clients without living there. A trap because many Girona brands hire in Barcelona out of habit. Your argument is the same as in Galicia: closeness, speed and knowledge of the ground.
How to start
With a restaurant or a local produce house, with subtitles in two languages included from the first job.
Keep reading
- UGC Creators in Murcia
- UGC Creators in Palma de Mallorca
- UGC Creators in Pamplona
- Using Creator Video in Email and Retention in Spain
- The complete UGC guide for Spain
Create your free creator profile →
Frequently asked questions
Are subtitles in other languages needed?
Yes, the end customer is often foreign.
What does the local gastronomy demand?
Careful sound and no visual excess.
Does it compete with Barcelona?
Yes, and your advantage is proximity.
Where should I start?
With restaurants or local produce.
