Tourism, gastronomy, media and public communication give this city an unusual demand profile.
Who buys video here
Six client categories.
Accommodation and tourism operators.
Restaurants and food shops.
Media and production companies.
Public bodies and institutions.
Town-centre retail.
And schools and training centres.
What they order
Six frequent formats.
A venue or establishment presentation.
Short content for social media.
A dish or menu video.
A visitor testimonial.
Event coverage.
And institutional communication.
What to prepare before an outdoor shoot
Seven points to settle.
The exact place and its manager.
The access conditions, to be confirmed with the competent authority.
The use of a tripod and lighting.
The permitted hours.
The people visible in the frame.
An indoor fallback.
And the name of a responsible contact on site.
Gastronomy and its constraints
Six practical rules.
Film a dish within two minutes.
Set the light on a stand-in plate.
Never shoot during full service.
Get the chef's approval before release.
Do not retouch to the point of transforming the product.
And respect the mandatory notices, to be confirmed with the client.
Tourism and its calendar
Six markers.
January and February, for the coming season.
March, before opening.
May, for the final adjustments.
July, for live coverage.
September, for the review.
And November, for the following year.
Public communication
Six rules to know.
A purchase order issued before the start.
Approval at several levels.
A neutral tone, with no promises.
Systematic subtitling for accessibility.
A compliant invoice with the right reference.
And a payment term set by the procedure.
How to build a price here
Six lines to show.
Preparation and permission requests.
The half-day or day of shooting.
The number of formats delivered.
The number of revisions included.
The rights line, with duration and territory.
And the option of a subtitled version.
What a capital of tourism and administration orders
| The buyer | Their typical order | What they require |
|---|---|---|
| A hotel or rental | The room and the district | Two or three languages |
| A fashion or skincare brand | Wear and use | A faithful rendering |
| A restaurant in the centre | The plate and the room | An off-service shoot |
What the historic centre imposes
A municipal permit may be required for a commercial shoot in certain places, even with a phone. The rule depends on the zone, and is checked with the city before fixing a date.
What the crowd forces you to do
Shoot at dawn or pick side streets. A shot of a packed monument does not sell, whereas a nearby lane filmed at seven gives a usable and recognisable image.
What the platform brings
On UGC MATCH, joining is free and there is no subscription: you declare your languages, you are visible by category and country, and the order keeps a record of the brief and the delivery. The brand pays at ordering, the funds are not released straight away, and payment goes out on approval. The platform retains 10% of the price on the creator side, who therefore keeps 90%, and charges the brand a 6% service fee, with a minimum of 1.50 EUR.
One last marker: in this city, the setting is free and the access is not. Invoice the time it takes to obtain it.
Sources
Checked on 4 September 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
