On a creator marketplace, the profiles at the top are not the prettiest. They are the ones that make the buyer's decision easy and that reply fast.
What actually moves a profile up
- Response time. The strongest signal, because a brand on a deadline cannot afford to wait two days.
- Completion rate. Jobs accepted and delivered on time.
- Recent reviews, more than numerous reviews.
- Consistency between profile and delivery. Promise one thing and deliver another and you get lukewarm reviews, and lukewarm reviews cost more than they look.
The settings almost nobody touches
Categories
Select two or three precise ones, not all of them. Appearing everywhere means appearing at the bottom everywhere.
Availability
If you are full, say so: disappearing from search for two weeks is worth less than a bad review for a late delivery.
Language
Italian and English, to catch the foreign brands selling into Italy too.
Minimum price
It filters out the enquiries that would never reach an agreement.
The first month counts double
New profiles have little data, so the platform shows them cautiously. The fastest way out is to accept the first two jobs even if small, deliver early and ask for the review. That is not a pricing strategy, it is a data strategy.
What not to do
Do not cut your price to climb the ranking. It attracts enquiries that do not pay and produces reviews from difficult clients. A low price is not a competitive advantage on a marketplace, it is ballast.
Keep reading
- Which Platforms Matter for UGC in Italy
- How to Build UGC Packages That Sell in Italy
- Cold Outreach for UGC Creators in Italy
- Hiring Through a Marketplace or Contacting Creators Directly in Italy
- The complete UGC guide for Italy
Create your free creator profile →
Frequently asked questions
What moves a profile up?
Response time, on time delivery, recent reviews.
How many categories should I select?
Two or three precise ones.
Should I lower my price?
No, it attracts the worst enquiries.
What should I do in the first month?
Two jobs delivered early and two reviews.



