A marketplace profile is not a shop window, it is a spec sheet. It is not read, it is filtered. What decides is therefore not its elegance but what it allows someone to tick.
In Italy one filter weighs more than elsewhere, and many creators omit it: where you are.
The region is not a decorative detail
A significant share of buyers are small businesses, often family run, anchored in a town or a province. Many prefer working with someone who can travel: filming in the workshop, in the shop, in the restaurant, with the product that does not move.
For those clients, proximity is not a comfort, it is a condition. A profile that does not say where it is does not appear in their search, whatever the quality of the pieces.
So state the town and the region, and specify how far you travel and on what terms. Two lines that open an entire market the profiles without a location never see go by.
What has to be there, in reading order
Two named fields. Not ten. Whoever is searching filters by precise category, and a generalist profile matches no filter.
Your location and your radius. As explained above, with a note on what you charge or do not charge for travel.
Your formats and lengths. What you concretely deliver, not what you can do in general.
Your rates, as numbers. A profile with no price forces one more message before anyone knows whether the conversation has a point, and plenty of people do not send it.
Six recent pieces. The oldest less than six months old. That is what separates a live profile from an abandoned one, and it shows immediately.
What makes you invisible without your knowing
An incomplete profile is not ranked badly, it is absent. With no category, no language, no rate, no area, it matches no filter and therefore appears in no list.
The result misleads: people conclude the platform does not work, when it is the profile that says nothing. It is by far the most frequent cause of a profile that never receives an enquiry.
Check too what a stranger actually sees. Open your profile from a device you never use, while logged out: if your fields, your area, your rates and a video that plays are not visible within ten seconds, fix that before anything else.
Travel, a variable to frame
Since proximity matters, the travel question comes up fast. Decide it in advance rather than on the phone.
How far you travel without a supplement, from what point you charge for the journey, and what that changes about the deadline. Three lines that prevent an awkward negotiation and that let you accept jobs you would have refused out of caution.
Maintenance
One recent piece added each month, the oldest removed. Rates reviewed each quarter. And the area updated if you move: it is the field everybody forgets to correct, and it makes you disappear from an entire market overnight.
What makes the difference on a profile
| Element | Effect on enquiries | Time |
|---|---|---|
| A targeted first sample | Strong | 0 min, just reorder them |
| Lead time in working days | Medium | 2 min |
| Price range | Strong | 5 min |
What is re-read before publishing
The title, the first line, the city, the languages and the order of the samples.
What is updated each quarter
The lead sample, the range, the availability and the categories actually targeted.
What the marketplace does not do
It brings enquiries, it does not choose your clients. Some of what arrives will not match what you want to do.
Nor does it replace direct contact, which remains the best way to choose your fields and specialise. The two together give a steady flow; either one alone gives fits and starts.
Sources
Checked on 4 September 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
