San Luis Potosi sits at the crossing of the country's main logistics corridors, and the automotive plants that followed brought a class of client most creators never think to approach.

An industrial market, not a consumer one

Car plants, suppliers, warehousing and the service businesses around them. These companies buy video for recruitment, for internal communication, for supplier presentations and for trade shows, and almost none of that work is being competed for.

Recruitment video is the underrated line

Manufacturing plants here compete hard for workers and a believable video of what a shift actually looks like outperforms any recruitment poster. This is steady, repeatable work with budgets attached to human resources rather than to marketing, which means it survives when advertising budgets get cut.

The bilingual advantage

Many of these plants are foreign owned and their head office does not speak Spanish. A creator who can deliver the same piece in Spanish and in English becomes far more useful than one who cannot, and the price reflects that.

Access takes longer than in consumer work

Industrial clients have procurement processes, safety inductions and approval chains. Expect a first project to take weeks to sign rather than days, and price the wait into your planning rather than being surprised by it.

Building a consumer side too

The city itself has a growing retail and restaurant scene that buys short social video at normal rates. Keeping both lines running smooths out the long industrial sales cycles.

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Frequently asked questions

Who buys video here?

Automotive plants, suppliers and logistics.

What is the steadiest work?

Recruitment video for factories.

Why does bilingual pay more?

Head offices often work in English.

How long is the sales cycle?

Weeks, because of procurement.