Software, artisan food and weekend tourism in a small town. A mix of clients that is rare for that size.
Software pays and does not film
Six formats it orders.
An on-screen product demonstration.
A recruitment video.
A client testimonial.
A company presentation.
Internal training content.
And coverage of a conference or a demo.
How to film a product that only exists on screen
Seven concrete solutions.
A clean, well-framed screen recording.
A voice explaining one precise use case.
A shot of the person using the tool.
A setting in a real office.
A figure supplied by the client, displayed.
A slow pace, with pauses.
And systematic subtitling.
Artisan food sells itself on camera
Six possible clients.
Cheese makers and processors.
Curing and charcuterie producers.
Bakeries and pastry shops.
Craft breweries.
Regional produce shops.
And restaurants sourcing locally.
What they order most
Six simple formats.
A production video.
A filmed product sheet.
Content for an online shop.
A seasonal or festive video.
A producer testimonial.
And a series of short formats.
Tourism has sharp peaks
Six calendar markers.
Long weekends.
Summer holidays.
Winter holidays.
Sporting and cultural events.
End-of-year celebrations.
And local festival periods.
A small town demands recurrence
Six habits that stabilise income.
Offer a rhythm from the second order.
Keep a stable rate for loyal clients.
Follow up before each tourist peak.
Deliver a short version as a bonus.
Ask for a written review after each project.
And keep at least one client outside the town.
The big city is close, but do not live off it
Relying on a distant metropolis as your main source is a mistake: competition there is heavy, prices are pushed down by volume, and you lose the travel time. It works as a supplement, not as a base.
What a mid-sized city orders
| The buyer | Their typical order | Their frequency |
|---|---|---|
| A local food producer | The gesture and the origin | By season |
| A town-centre business | Venue videos | Regular |
| A regional brand | Product videos | Per campaign |
What plays in a mid-sized city's favour
Direct access to producers and businesses, with no intermediary. The local brand deals with the person filming, which shortens the whole cycle and makes the relationship last.
What is built remotely alongside
The national order book. A profile that delivers cleanly has a market far wider than its city, and the two books do not have their quiet spells at the same time.
What the platform brings
On UGC MATCH, joining is free and there is no subscription: you are visible by category, language and country, and the order keeps a record of the brief and the delivery. The brand pays at ordering, the funds are not released straight away, and payment goes out on approval. The platform retains 10% of the price on the creator side, who therefore keeps 90%, and charges the brand a 6% service fee, with a minimum of 1.50 EUR.
One last marker: your portfolio fills up with cheese, your bank account with software. You need both, in that order of priority.
