Tandil is a small city with a client mix that cities three times its size do not have: a real software cluster, artisan food brands known across the country, and weekend tourism for most of the year.

Software pays and does not film

There are technology companies with clients abroad that need to show product, team and working culture. This client understands the value of content, pays in dollars or at least on dollar logic, and almost never finds someone local to produce it.

Artisan food sells itself on camera

Cheeses, cured meats, preserves and beer are the city's signature. They are photogenic products with a visible process, they ship nationwide and they need new content constantly because social is their main channel. It is the ideal base client group.

Tourism has clear peaks

Long weekends, winter holidays and Easter week, which carries particular weight in Tandil. Accommodation, cabins and restaurants decide their communication four to six weeks before each peak. That is when to prospect, not during.

A small city demands recurrence

Given the number of companies, the strategy is not landing many new clients but getting the ones you have to buy every month. Monthly package with a calendar, not a one off video. And look after the relationship, because in a city this size reputation travels fast.

Buenos Aires is close, but do not live off it

Proximity to the capital lets you take work there, but it also means many local companies use capital agencies. Your advantage is not competing with them on price, it is being here when the process, the plant or the weekend needs filming.

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Frequently asked questions

Which client is surprising in Tandil?

The software companies.

What is the base client group?

Local artisan food brands.

When do I prospect tourism?

Four to six weeks before each peak.

How does a small market hold up?

With monthly packages, not single videos.