Mendoza sells an image before it sells a product: vineyards at the foot of the Andes, sun almost all year and a wine culture that pulls visitors from half the world. For a creator working in user generated content, that means something concrete: backdrops no other Argentine province can film, and an industry used to investing in communication.

A province of wine, mountains and tourism

Wine organises the economy. Hundreds of wineries, from large exporters to family projects, need to show product, tours, pairings and harvest. Tourism grew around it: countryside hotels, award winning restaurants, high mountain excursions, rafting and trekking. The Vendimia harvest festival in March concentrates a peak of activity that gets planned months ahead.

On top of that sits a less glamorous but equally spending base: olive oil, preserves, dried fruit, outdoor clothing and the city's retail, plus a food scene that grows every year.

The categories that hire in Mendoza

  • Wine and wineries: label presentations, tours, pairings, harvest. Content in Spanish and in English for foreign visitors.
  • Tourism and hospitality: hotels, cabins, wineries with lodging, excursions and agencies that sell the experience before the traveller arrives.
  • Food: restaurants, cafes, olive oil brands, preserves and dried fruit shipping across the country.
  • Outdoor and sport: mountain clothing, bikes, running and everything the local geography makes credible.
  • Health and aesthetics: clinics and aesthetic centres serving both residents and tourists.
  • Real estate and services: developments, vineyards for sale and professional services, a high ticket category with very little video supply.

How local creators find work

Tourism runs on referral. A satisfied hotel introduces you to the winery next door and to the tour agency, and within a few months you have a full circuit. The fastest way in is to film two or three real samples at places you already visit and send them by direct message, with a clear price and a delivery date.

The second route pays better. National and foreign brands need vineyard, mountain and sun footage out of season, when the weather elsewhere in the country will not cooperate. A creator who presents as based in Mendoza with access to wineries and the Andes becomes valuable to anyone who has nobody on the ground there. Adding a profile to a UGC marketplace lets that brand find you without a prior referral.

Filming in Mendoza without expensive mistakes

Light is the local resource. The dry, hard midday sun burns the colour out of wine and landscape: shoot early or in the last hour of the afternoon, when the mountains return a warm light that cannot be imitated. Inside a winery, watch the reflections on the bottle and clean the glass before rolling.

Two legal notes worth keeping in mind: alcohol advertising has its own rules, it cannot target minors or associate drinking with driving, and responsible consumption messages are part of the brief. A creator who knows those rules is far easier for a winery to hire.

What creators charge

In Argentina it pays to set the price in dollars and invoice in pesos at the exchange rate of the day, so inflation does not eat the gap between the quote and the payment.

As a reference: a single video for a local business starts at the equivalent of thirty to sixty dollars. With a strong portfolio, eighty to two hundred dollars per video. Packages of three to five videos sell between two hundred and fifty and six hundred dollars. Wine and tourism usually pay above the local average, especially when the material runs as paid media or in export markets, which is charged separately.

Where to go next

Mendoza gives you unique backdrops and two industries that live on imagery. To turn that into paid work, our guide on how to become a UGC creator covers building the portfolio, setting prices and closing the first collaborations.