CyberMonday falls in November, weeks before the holidays, and that detail changes everything. The buyer is not hunting a stray bargain, they are solving the gift list with financing. It is a campaign with a different intent from May's Hot Sale.

People buy to give

A large share of November volume is early Christmas shopping. That means the video is not addressing the product's user, it is addressing whoever will give it. Presentation, whether it comes boxed, whether it can ship to another address: practical information rules.

Instalments weigh more than the discount

With the effect of inflation, many decisions turn on financing rather than final price. Twelve interest free instalments move more units than an equivalent straight discount. If your campaign has that condition, it belongs in the first seconds of the video.

Year end stock

Selling in November what you cannot restock in December is an expensive mistake: the product runs out exactly when the Christmas peak arrives. Coordinate content with logistics before deciding what to push, not after.

Production in September

With Hot Sale in May and CyberMonday in November, plan both in the same year and film the November material in September. Creators in the category saturate in October, just as they do in May, and the price gap between anticipating and reacting is wide.

What keeps working in December

Material that does not mention the discount serves all summer. Producing half the content without any offer mention lets you keep using it through Christmas, Reyes and the summer season without filming again.

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Frequently asked questions

Who is the video talking to?

The gift giver, not the user.

Which moves more, instalments or discount?

Interest free instalments.

When should we film?

In September, before the rush.

Must everything mention the offer?

No, half should serve December and January.