Many Argentine brands try filming in house first. It is reasonable, but the calculation behind it is almost always wrong, because it counts the creator's cost and not the cost of your own hours.
The hourly cost nobody counts
A UGC video needs a concept, filming, editing, subtitles and revisions: three to five hours per piece if the person already knows how. If those hours come from a salaried marketing person, the video is not free, it is the most expensive one in your catalogue, and meanwhile their real work did not get done.
Why in house UGC sounds corporate
People who work at the brand know the product too well and use the company language. They defend the features, leave out what does not work, repeat the catalogue phrasing. The audience recognises that tone even when it was shot on a phone in a kitchen.
When in house is the right call
| Licence point | What it covers |
|---|---|
| Process and origin | How it is produced, how it ships, who is behind it. |
| Hiring | Here employees are exactly the right face. |
| Fast answers | To questions that keep repeating in the inbox. |
| When there is already a video person on the team | And the hours are paid anyway. |
When the choice disappears
When you start putting money into paid media. You need variants, different faces and a rhythm no small team sustains on the side. At that point the external creator stops being an alternative and becomes the only way to cover the volume.
The split that works
In house for the company's voice, external for the customer's voice. Two registers, and audiences tell them apart effortlessly.
Keep reading
- Hiring Through a Marketplace or Contacting Creators Directly in Argentina
- UGC for Beauty Brands in Argentina
- UGC for Children Day in Argentina
- Filming UGC at Home in Argentina
- The complete UGC guide for Argentina
Find UGC creators in Argentina →
Frequently asked questions
How long does an internal video take?
Three to five hours per piece.
Why does it sound like advertising?
Because the company language comes with it.
When should I film in house?
Process, hiring, fast answers.
When is external unavoidable?
As soon as you need volume for paid media.
